Digital Marketing Manager

Overview
The Digital Marketing Performance Manager is a hands-on digital marketing role responsible for supporting property-level demand generation, campaign execution, website content, email marketing, light social media execution, short-form video support, reporting assistance, and day-to-day digital optimization across the portfolio.

Location:

Houston, TX

The ideal candidate is a nimble, tech-forward, highly organized digital marketer who enjoys moving quickly, creating content, solving problems, and supporting multiple communities at once. They are comfortable jumping from an email campaign to a website update to a social post to a video script to a campaign QA check without losing track of the details. Multifamily experience is highly preferred, but experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or other multi-location businesses is also highly relevant.

Key Responsibilities

Digital Campaign Execution Support

Implement daily updates for all digital campaigns

Make approved changes to campaigns, creative assets, targeting, and tracking based on property needs and performance data

Support budget adjustments and campaign modifications

Monitor campaign performance and flag significant changes

Coordinate with agencies and partners to ensure timely completion of tasks

Operate in close alignment with Revenue Management and Asset Management to ensure all digital actions directly support current pricing strategy, demand needs, and revenue objectives

Property Watch List and Community Support

Act as primary digital contact for watch list properties and community-specific marketing requests

Review property metrics and prepare observations for leadership

Execute approved actions such as content, website, and campaign updates

Track and document all property-level digital requests

Content, Video, and Creative Production

Create on-page content, campaign copy, email drafts, and social messaging

Develop short-form video concepts and creative briefs

Use AI tools to draft and refine marketing materials

Edit for accuracy, brand voice, compliance, and clarity

Produce multiple versions of creative content for testing

Social Media Execution and Profile Support

Schedule and manage social media content aligned with property needs

Ensure profiles remain current, accurate, and compliant

Monitor social engagement and escalate sensitive issues appropriately

Email Marketing Execution

Build, test, and send targeted email campaigns

Manage segments, monitor metrics, and suggest improvements for review

Website, Landing Page, Reporting, and QA

Update web pages, landing pages, and forms as needed

Review content accuracy and escalate technical or performance issues

Deliver timely reporting on demand metrics (traffic, leads, cost, and trends) to support pricing strategy, leasing execution, and capital allocation decisions

Aggregate, validate, and summarize performance data to ensure reporting consistency and accuracy across properties

Conduct QA checks before launches

PR and Local Visibility Support

Partner with Marketing leadership on press-worthy opportunities, ensuring messaging is brand-aligned, accurate, and appropriate for the audience

Draft basic PR-support materials such as local story briefs, event recaps, award blurbs, community announcements, website updates, social posts, email content, and talking points

Repurpose approved PR and community visibility moments across digital channels, including website content, social media, email campaigns, landing pages, and short-form video concepts

Flag sensitive, reputational, resident, media, or crisis-related matters to the appropriate leader rather than independently managing PR responses

Required Qualifications

Experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or multi-location/local-market businesses

Hands-on experience executing above

Strong writing skills with the ability to create clear, polished, brand-aligned copy quickly across email, web, ads, social media, landing pages, and video scripts

Comfortable using AI tools and structured prompts to accelerate copywriting, video scripting, content planning, campaign ideation, social content, and creative variations

Strong attention to detail, especially around campaign setup, links, UTM tracking, copy accuracy, brand standards, social profile accuracy, and compliance

Ability to move quickly, manage multiple requests, and stay organized in a fast-paced, high-volume environment

Strong analytical curiosity with the ability to review performance data, identify trends, and flag potential issues

Strong communication skills and ability to work with Marketing, Sales, Operations, agencies, vendors, and internal partners

Basic understanding of PR, local publicity, community storytelling, and how to translate property or brand moments into digital marketing content

Technical Expectations

Hands-on experience with HEAP Google Ads, GA4, Google Tag Manager, Google Search Console, and/or similar reporting tools

Experience with CRM and marketing automation platforms, including email campaign creation, list segmentation, campaign tracking, and source attribution

Familiarity with CMS and landing page platforms, including content updates, page edits, form updates, landing page creation, and conversion path QA

Experience using email marketing platforms to build, test, schedule, deploy, and report on campaigns

Experience with social media management and scheduling tools such as Sprout Social, Hootsuite, Meta Business Suite, Later, or equivalent platforms

Comfort using AI tools for copywriting, video scripting, content planning, campaign ideation, social content development, creative testing, and workflow acceleration

Basic understanding of UTM tracking, pixels, conversion events, campaign naming conventions, tagging QA, and reporting accuracy

Ability to use creative, video, or social content tools to support short-form video planning, basic editing coordination, creative briefs, and content development

Familiarity with tools or workflows for monitoring local mentions, organizing PR opportunities, and repurposing approved PR content across digital channels

Company Overview
Venterra Realty is a growing developer, owner, and operator of multifamily apartments with 90 mixed-use and multifamily communities across 22 major US cities. Over 50,000 people and more than 10,000 pets call Venterra "home". The Venterra Team focuses on residents, employees, and investors. Venterra has a 24-year history of growth and success with approximately 950 team members. Find out more about Venterra Realty and its award-winning company culture at Venterra.com. We’re recognized as a leading workplace with numerous awards.

2025 Best Workplaces in Real Estate

2025 Best Medium Workplaces

Fortune Best Workplaces in Texas

Canada Awards: Best Workplaces for Professional Development, Inclusion, Mental Wellness, and more

Explore our communities at VenterraLiving.com and visit Venterra.com to learn more about our commitment to renter experiences. Venterra Realty is an equal opportunity employer. Accessibility accommodations are available on request for candidates taking part in all stages of the selection process.

Work Authorization Requirement:

Applicants must be legally authorized to work in the United States at the time of application and throughout employment. The company does not provide visa sponsorship for this role.

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