Retail Media Manager

Backyard Discovery is looking for a Retail Media Manager to own retail media strategy and execution across major retailer marketplaces. This role will partner closely with account managers and cross‑functional teams to drive discoverability, digital shelf performance, and conversion across retailer websites including Amazon, Home Depot, Lowe’s, Wayfair, Sam’s Club, Costco, and other key retail partners. This is a hands‑on, optimization‑focused role for someone who understands ecommerce PPC, retailer media networks, digital shelf performance, and how to turn data into smart business decisions.

What You’ll Do

Plan, launch, and optimize sponsored advertising campaigns across major retail media networks, including Amazon Ads, Home Depot Retail Media+/Orange Apron Media, Lowe’s Advertising, Wayfair Media Solutions, Sam’s Club MAP, Costco, and other applicable platforms.

Manage bids, budgets, keywords, targeting, creative placements, and campaign performance to support growth, efficiency, ROAS, ACOS, and account‑level goals.

Monitor and improve digital shelf performance, including share‑of‑search, content quality, content scorecards, ratings and reviews, buy box signals, product availability, and conversion readiness.

Partner with account managers to align media plans with retailer promotional calendars, line reviews, merchandising priorities, seasonal opportunities, and account strategies.

Own retail media budget allocation across accounts, including co‑op and MDF funds where applicable.

Build and maintain reporting on spend, ROAS/ACOS, share‑of‑search, incremental sales, digital shelf health, and recommendations by retailer.

Identify opportunities to scale, reduce spend, test new tactics, and improve digital shelf execution.

Run structured tests on bidding strategies, ad types, content, targeting, and placements to improve performance over time.

Stay current on evolving retailer advertising products, tools, capabilities, and best practices.

Requirements

4+ years managing retail media or ecommerce PPC campaigns with hands‑on ownership of campaigns, budgets, reporting, and optimization.

Deep Amazon Ads experience, including Sponsored Products, Sponsored Brands, and Sponsored Display.

Experience with additional retailer media networks such as Home Depot, Lowe’s, Wayfair, Sam’s Club, Costco, Walmart, Target, or similar platforms.

Strong analytical skills, including experience with ROAS, ACOS, share‑of‑search, incrementality, budget pacing, and performance reporting.

Experience managing physical, considered‑purchase, or big‑ticket products online preferred.

Strong cross‑functional communication skills and the ability to partner with sales, ecommerce, marketing, analytics, and leadership teams.

Experience with tools such as Pacvue, Skai, Helium 10, Salsify, Syndigo, Bazaarvoice, PowerReviews, or similar platforms is a plus.

Summary
Why Join Backyard Discovery? At Backyard Discovery, we create products that help families enjoy their own backyards for years to come — from playsets and swing sets to gazebos, pergolas, and backyard leisure products. This role gives you the opportunity to own the retail media function for a brand with placement across major national retailers while working alongside experienced account managers and cross‑functional teams. If you are highly analytical, performance‑driven, detail‑oriented, and excited by the opportunity to build and optimize retail media strategy across major marketplaces, we’d love to hear from you.

Apply today and help us grow Backyard Discovery’s digital shelf presence across the retailers families already know and trust.

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