Social Media Strategy Intern

Based in New York City, ResearchMonkey AI is a fast‑growing AI research software startup that offers over 40 AI tools for students, academic researchers, and business analysts.

Main Requirements
Based in New York.

Currently pursuing or recently graduated with an undergraduate degree in any of the following fields:

Marketing

Business Analytics

Communications

Business Administration

Economics

Journalism

At least 1 year of internship experience.

Curiosity about AI software and tools.

Familiarity with social media, user‑generated content, and short‑form video content.

Strong judgment about brand fit and audience quality.

Solid understanding of engagement rate, CPM, CTR, and conversion metrics.

Ability to write concise marketing and content briefs.

Creativity.

Compensation
20 hours per week.

8 weeks.

Main Responsibilities
Audit publicly available competitor social media pages to understand how competitors collaborate with UGCs and what reels, videos, and posts they publish.

How are competitors collaborating with UGCs?

What reels, videos, and posts are competitors posting?

Evaluate potential UGC partnerships through key metrics such as median views, CTR, and CPM.

Identify UGC collaboration opportunities based on brand fit and potential reach.

Estimate the cost of collaboration.

Evaluate the potential traffic that collaborations will bring.

Devise an outreach strategy.

Ideate brand and content strategy for social media posts.

Identify and profile 10 competitors (~20 hrs).

Audit Instagram/content for 10 competitors (~40 hrs).

Compile competitor research report (~10 hrs).

Discover 30 UGC creators and scoring (~15 hrs).

Create content strategy for 20 posts (~20 hrs).

Attend weekly meetings (~5 hrs).

Present on insights and lessons learned (~1 hr).

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