Associate Brand Manager (Equity)

Requirements

Working knowledge of a brand’s communications ecosystem and how touchpoints work together to drive awareness and equity

Strong analytical and problem-solving skills, with the ability to synthesize data into actionable insights for the team

Awareness of the competitive landscape, particularly small to mid-scale CPG brands, and ability to flag trends and learnings

Collaborative team player with excellent relationship-building skills across internal teams and agency partners

Strong aesthetic judgment with high attention to detail in creative and packaging reviews

Clear and concise communicator, both written and verbal, able to convey ideas and updates effectively

Adaptable, organized, and capable of managing multiple priorities in a fast-paced environment

Bachelor's degree in a related field such as Marketing, PR, Advertising. Passion for CPG industry

3+ years of brand marketing experience in food, beverage, beauty, or health & wellness brands

Experience assisting with packaging design projects, artwork reviews, or commercialization processes

Strong project management skills with proven ability to manage timelines, deliverables and cross functional collaboration

Advanced proficiency in Microsoft applications, including PowerPoint, Word and Excel

What the job involves

Reporting to the Senior Brand Manager of Equity, the Associate Brand Manager supports the execution of brand initiatives that drive awareness, equity, and commercial performance across the Core portfolio. This role is a critical day-to-day partner in bringing brand strategy to life, supporting product renovations, creative development, paid media execution, and performance reporting

The Associate Brand Manager collaborates closely with cross-functional teams and agencies to ensure projects are delivered on time, on brand, and aligned with strategic objectives

Core Portfolio & Commercial Support – Serve as the marketing lead for all Business Continuity Projects (BCPs) and Price, Pack, Architecture (PPA) projects, ensuring accuracy, consistency, and on-time delivery across packaging and marketing assets

The Associate Brand Manager manages workstreams within the commercialization stage-gate process, coordinating timelines, deliverables, and approvals, and overseeing the packaging artwork process inclusive of briefing creative, gathering feedback, and managing revisions

This role supports the Senior Brand Manager on larger Core packaging renovations, assisting with execution, cross-functional coordination, and artwork development while ensuring alignment to brand standards

The Associate Brand Manager partners closely with Legal, Regulatory, Operations, and PCM teams to ensure compliance, mitigate risk, and maintain uninterrupted business continuity while keeping marketing milestones on track

Communication, Creative Development & Awareness Media Support – Support the Senior Brand Manager and Director of Equity & Communications on creative and brand equity initiatives that drive awareness and consistency across touchpoints

This role oversees the paid media trafficking process end to end, including managing asset inputs, ensuring accurate delivery to media partners, coordinating timelines, and maintaining organized asset libraries

The Associate Brand Manager supports creative development by briefing internal creative teams, auditing assets for brand consistency and accuracy, organizing final assets within shared folders, and assisting with commercialization packages

Strategic Analytics & Reporting – Lead the development of monthly industry and consumer trend reports, highlighting competitive campaigns, new launches, and relevant category activity to inform brand and creative strategy

The Associate Brand Manager supports ad hoc data analysis as needed, synthesizing insights across brand performance, media, and consumer behavior

This role also assists with quarterly KPI and performance reporting, coordinating inputs across paid, owned, and earned channels and helping translate data into clear, actionable insights for the broader marketing organization

Ad Hoc Equity Team Support – Provide ongoing ad hoc support to the Equity team to ensure smooth day-to-day operations, including assisting with budget tracking, processing invoices, coordinating product sends, managing samples, and supporting special projects as needed

This role acts as a flexible resource across the team, helping ensure priorities stay on track and initiatives move forward efficiently

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