Marketing Coordinator

Summary
The

Marketing Coordinator

supports the execution and optimization of digital marketing initiatives that promote Baker Construction Enterprises' business goals, recruiting efforts, and brand visibility. S/he assists with website updates, SEO efforts, social media management, digital campaigns, reporting, and content optimization across key digital platforms. The Marketing Coordinator is organized, detail-oriented, and collaborative, with strong communication skills and a solid understanding of digital marketing strategies and tools.

Roles and Responsibilities

Supports website updates, edits, and page builds within the company's content management system

Assists with creating and updating landing pages for campaigns, events, recruiting efforts, business development initiatives, and internal requests

Reviews website pages (internal and external) for consistency, clarity, broken links, formatting issues, and overall user experience

Supports ongoing website improvement efforts, including page organization, navigation updates, content cleanup, and conversion-focused enhancements

Conducts keyword research to support website content, blog posts, landing pages, recruiting content, and campaign initiatives

Assists with on-page SEO updates, including page titles, meta descriptions, headings, internal links, image alt text, and content optimization

Supports structured data and schema markup recommendations to improve search visibility and AI search readiness

Helps identify content gaps and opportunities based on search trends, audience needs, competitor activity, and business priorities

Collaborates with writers, designers, and subject matter experts to develop SEO-informed content

Monitors organic search performance and provides recommendations for improving visibility, engagement, and website traffic

Supports organic social media planning, scheduling, posting, and monitoring across company's social channels

Helps develop social media content that supports recruiting, culture, brand awareness, project highlights, thought leadership, and business development

Monitors social media engagement, comments, messages, mentions, and relevant industry activity

Assists with maintaining social content calendars and coordinating approvals

Tracks social media performance and identifies opportunities to improve engagement, reach, and content effectiveness

Ensures social media content aligns with Baker Constructions brand standards, voice, messaging, and visual guidelines

Assists with the execution of digital marketing campaigns across channels such as websites, email, social media, paid media, and landing pages

Supports campaign setup needs, including tracking links, UTM parameters, landing page coordination, creative asset organization, and content updates

Helps maintain campaign documentation, timelines, deliverables, and reporting notes

Monitors campaign performance where applicable and helps identify opportunities for optimization

Assists with tracking and reporting on digital marketing performance across websites, SEO, social media, email, and paid campaign initiatives

Assists with gathering data from platforms such as Google Analytics, Google Search Console, social media tools, and reporting dashboards

Monitors key digital metrics, including website traffic, engagement, conversions, keyword visibility, social performance, and campaign activity

Uses data and feedback to recommend updates that improve content performance, user experience, and campaign outcomes

Manages assigned digital marketing tasks, timelines, and deliverables with strong attention to detail

Coordinates with internal marketing team members, subject matter experts, and stakeholders to move projects forward

Helps organize digital assets, website requests, campaign materials, reporting documents, and project records

Supports quality control by reviewing materials for accuracy, consistency, formatting, and brand alignment

Communicates project status, updates, questions, and potential roadblocks in a timely manner

Contributes to a collaborative, solutions-oriented marketing team environment

Requirements

Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Public Relations, or related field preferred.

Minimum of 2 years of experience in digital marketing, website management, SEO strategy, content creation, social media engagement, or marketing coordination.

Experience supporting website updates, social media content, SEO initiatives, and digital reporting

Experience with content management systems such as WordPress or similar platforms

Experience managing multiple concurrent projects or requests in a collaborative environment

Proficiency with Microsoft Office Suite and Teams

Experience with social media scheduling and reporting platforms

Familiarity with UTM tracking, campaign URLs, and digital reporting best practices

Experience working in B2B, construction, industrial, manufacturing, engineering, or professional services environments preferred

The following competencies are needed to successfully perform this job:

Excellent written and verbal communication skills, with the ability to create clear, engaging, and professional marketing content across digital and print platforms

Excellent proofreading, editing, and organizational skills with strong attention to detail

Ability to communicate effectively with internal teams, external partners, and vendors in a collaborative environment

Strong interpersonal skills with the ability to manage multiple priorities, respond professionally, and adapt communication styles to different audiences

Basic to intermediate math and analytical skills, including the ability to interpret data, track metrics, and manage marketing reports and budgets

Ability to use Google Analytics, Google Search Console, Google Tag Manager, or similar reporting tools

Ability to define problems, collect information, establish facts, and draw valid conclusions

Ability to exercise sound judgment, prioritize tasks, and make informed decisions in a fast-paced environment

Strong analytical thinking skills with the ability to interpret data, evaluate outcomes, and support strategic marketing decisions

Baker is an EOE Disability/Veterans Employer.

Applicants with physical and/or mental disabilities who require a reasonable accommodation for any or part of the application process may make their requests known by emailing hrtech@sharedservices.cc or calling 1-513-539-4000 and asking for HR.

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