Social Media Strategist

Social Media Strategist
We build tools that help people take on the expected—and the unexpected. For more than 40 years, we've earned the trust of tradespeople, makers, outdoor enthusiasts, first responders, and everyday problem-solvers around the world.

Now we’re looking for a Social Media Strategist to help tell that story. This is not a traditional social media role. We’re seeking a strategic, data‑driven marketer who understands how to turn social media into a powerful growth engine. Someone who can blend creativity with analytics, brand building with customer acquisition, and emerging trends with measurable business results.

If you’re energized by testing new ideas, building communities, partnering with influencers, and using social platforms to drive real business impact, we'd love to meet you.

What You'll Do
As Leatherman’s Social Media Strategist, you’ll own the strategic direction and performance of our paid, owned, and earned social media channels.

Driving Growth

Develop and execute social media strategies that drive customer acquisition, engagement, revenue, and long‑term brand growth

Own social media performance across Meta, TikTok, and emerging platforms

Manage channel budgets and optimize investments to maximize ROI, customer acquisition, and brand impact

Lead paid social strategy including audience targeting, creative testing, campaign optimization, and performance analysis

Building Community & Brand

Grow and engage Leatherman’s social communities through compelling content and authentic storytelling

Develop social‑first content strategies and editorial plans in partnership with Brand Marketing and Content teams

Help ensure Leatherman shows up as the most useful brand in the world across every social touchpoint

Identify opportunities to amplify organic reach, audience growth, and customer engagement

Recruit, manage, and grow relationships with influencers, creators, ambassadors, and affiliate partners

Develop partnership strategies that align with brand goals and deliver measurable results

Manage content briefing, product seeding, performance tracking, and contract negotiations

Innovating for the Future

Stay ahead of platform trends, algorithm changes, social commerce, AI‑powered marketing tools, and emerging channels

Test new ideas, challenge assumptions, and identify opportunities to reach the next generation of Leatherman customers

Use data and insights to continuously improve performance and inform future strategy

What Makes You Successful
You’re equal parts strategist, storyteller, analyst, and innovator. You thrive when you:

Turn insights into action

Balance creativity with business results

Take calculated risks and learn from experimentation

Use data to make smarter decisions

Stay curious about emerging technology and consumer behavior

Build meaningful relationships internally and externally

Take ownership and accountability for outcomes

What We’re Looking For
Required Qualifications

5+ years of social media marketing experience with a proven track record supporting DTC or retail brands

Deep expertise in Meta, TikTok, and paid social advertising

Experience developing social strategies that drive measurable business results

Proven success managing influencer and affiliate partnerships

Strong analytical skills and experience with Google Analytics, Meta Ads Manager, TikTok Ads Manager, and attribution reporting

Strong understanding of the marketing funnel and social media’s role in demand generation

Experience managing budgets and making data‑driven investment decisions

Bonus Points For

Experience with social commerce and live shopping

Experience leveraging AI tools to improve marketing performance and efficiency

Experience working with outdoor, lifestyle, consumer products, tools, EDC, or enthusiast brands

A passion for creating content that inspires people to get out, build, fix, create, and solve problems

Location & Work Schedule
Portland, OR. Hybrid with regular in‑office work. Some voluntary travel may be required for marketing events, customer engagement opportunities, and professional development.

#J-18808-Ljbffr