Social Media Manager

Skin Gym is a female-founded beauty brand inspired by both ancient and modern beauty techniques, offering innovative beauty tools and wellness products designed to fit seamlessly into active lifestyles. Available at major retailers including Target, Ulta Beauty, Nordstrom, CVS, Walmart, and Amazon, Skin Gym has been featured in Vogue, Allure, Harper's Bazaar, and other leading publications.

We are looking for a highly creative, organized, and results-driven Social Media Manager to lead and execute our social media strategy across all platforms.

You MUST have proven experience growing a brand on social on Instagram and Tik Tok and fostering a community.

Role Overview
The Social Media Manager will be responsible for growing brand awareness, engagement, community, and creator partnerships across Instagram, TikTok, Pinterest, YouTube, and emerging platforms.

This is a hands‑on role that requires both strategic thinking and day‑to‑day execution. The ideal candidate is obsessed with social media, understands beauty consumers, stays ahead of trends, and can turn ideas into content that drives engagement and sales.

Responsibitlies

Develop and execute monthly social media strategies and content calendars

Own the day‑to‑day management of Instagram, TikTok, Pinterest, and other social platforms

Plan content around product launches, retailer partnerships, promotions, and seasonal campaigns

Write captions, develop content concepts, and oversee publishing schedules

Identify trending topics, sounds, formats, and platform opportunities

Content Creation

Create, film, edit, and publish engaging short‑form video content

Coordinate content shoots and work closely with designers, creators, and photographers

Brief creative teams on content needs and campaign assets

Source and manage UGC content for organic and paid usage

Community and Brand Building

Oversee community management and engagement strategies

Build relationships with customers, creators, and brand advocates

Monitor conversations and identify opportunities to increase engagement and brand visibility

Influencer and Affiliate Marketing

Work closely with influencer and affiliate coordinator to support campaigns

Identify creators for gifting, paid partnerships, and TikTok Shop opportunities

Track creator performance and content deliverables

Support retailer launches and key brand moments through creator activations
Analytics and Reporting

Track and report on KPIs including engagement, reach, follower growth, traffic, and content performance

Present weekly and monthly reports with actionable insights

Analyze competitor activity and industry trends

Continuously optimize content based on performance data

Qualifications

3+ years of experience growing and managing social media for a beauty, wellness, fashion, or consumer brand

Strong understanding of Instagram, TikTok, Pinterest, and emerging social platforms

Experience creating and editing short‑form video content

Excellent copywriting and communication skills

Strong organizational and project management abilities

Ability to work in a fast‑paced environment and manage multiple priorities

Passion for beauty, skincare, wellness, and social media trends

Consistent execution of content calendar

Social media growth and engagement

Creator content generation and partnerships

Community engagement and response times

Performance of social‑led campaigns and launches

Preferred Qualifications

Experience with TikTok Shop and affiliate marketing

Familiarity with Meta Business Suite, Later, Canva, CapCut, and social analytics tools

Experience working with influencers and content creators

If you are passionate about beauty, social media, content creation, and building brands online, we'd love to hear from you.

Why Join Skin Gym

Hybrid work schedule based in Los Angeles

Named to the Inc. 5000 list of fastest‑growing companies

Competitive compensation based on experience

Comprehensive benefits package, including medical, dental, vision, life insurance, and a 401(k) plan

Opportunity to help shape and grow a globally recognized beauty brand available at retailers including Ulta, Nordstrom, Target, CVS, Walmart, and Amazon

#J-18808-Ljbffr