Online Marketing Manager

WeightNot is the Mid-Atlantic’s leading provider of medically designed, non-surgical weight loss programs. WeightNot has shaped the lives of thousands – most of whom had previously failed on other weight loss plans – reliably achieving average results of 20-30+ pounds lost for participants. The program’s proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management.

Job Description
This position is responsible for all electronic and web-based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include:

SEO/Natural Search Results Rankings for Major Key Words

Web Site and Campaign Traffic to Lead Conversion Levels

Email Campaign Design, Scheduling & Delivery

Email Open Rates and Response Rates

Email Campaign Deadline Management/Timeliness

Prospect/Client Segmentation Model Development and Implementation

Lead Generation Partner Site Testing, Expansion and Management

Cost Per Click (CPC) to Historical Levels (and lower)

CPC Budget Management and Campaign Optimization

CPC Keyword Expansion and Testing

Implementation of CPC Traffic Conversion Tracking/Analytics

Reporting Timeliness and Accuracy

Position responsibilities include the following:

Online Advertising/Marketing/PR
Pay Per Click Campaign Development, Management and Conversion Tracking

Google, Yahoo, Bing, Facebook

Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new keyword generation

Social Media and Community Management

Facebook, Twitter

Partner Lead Generation Site Management, Updates and Conversion Tracking

Online Property/Partner Opportunity Identification – Daily Candy, etc.

Affiliate Network Development

Lead Quality - cleansing, appending and scoring (modeling)

Online PR – Drafting and editing releases to online media outlets

Web Site Management
Web Lead Form Maintenance and Management

Web Site Updates – Promotions, Landing pages, Contact Info

Web Site Optimization for Natural Search

Visitor Path tracking and analysis

Usability review and testing

Competitor tracking and analysis – Web sites, banners, promotions, online strategies

Database Marketing
House List (prospect) development and maintenance

Client and Prospect Segmentation – By interest, demographic, source, etc.

Unsubscribe management

Email Marketing Programs – Ongoing Client and Prospect Communications

Newsletter Mailing Execution

Online Referral/Lead/List Source Development

Client Lifetime Value, Retention and Repeat Purchase Analyses

Referral Program Design, Development and Testing

Lead Management and Tracking
Continuous Online Lead Review (and Routing as necessary)

Continuous Center Lead Log Review and Tracking

Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition

Marketing Analysis and Reporting
CPC, CPL, CPA Analyses

Channel/Media and Service Line Analyses

Projections – Lead and Revenue Generation

Web Stats – Visitor Traffic, Visitor Activity and Conversion

Other Reports as Necessary

Qualifications
College Degree in Marketing or similar concentration required.

Familiarity with SEO/Natural Search Results Rankings for Major Key Words

Familiarity with CPC, CPL, CPA Analyses

Familiarity with or implementation of CRM strategies and tactics

Proficiency with Data analysis

Proficiency with Web Analytics tools and techniques

Experience with CRM/Customer Experience Management Analysis

Understanding of the Direct Marketing process

Superior analytical skills. Must be very comfortable with MS Excel

High energy, driven/motivated self starter

Results driven professional, always focusing on what will improve the business

Strong sense of responsibility

A real team player. Very collaborative

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