MARKETING MANAGER Santa Ana, CA $90,000 – $120,000

Happy Dad is looking for a

Marketing Manager

to help drive brand growth, consumer engagement, and best-in-class execution across our portfolio. This role will support the development and execution of national marketing initiatives, product launches, campaign activations, and cross-functional go-to-market programs that build the brand and drive revenue.

This person will play a key role in bringing marketing strategy to life across digital, social, retail, field, and partnership channels. The ideal candidate is both strategic and hands‑on – someone who can think big, manage multiple priorities, collaborate cross‑functionally, and execute quickly in a fast‑paced, entrepreneurial environment.

Key Responsibilities
Brand & Consumer Marketing

Help develop and execute annual and seasonal brand marketing plans aligned with company growth goals and brand priorities

Support integrated marketing campaigns across digital, social, experiential, retail, and partnership channels

Partner with internal and external creative teams to develop compelling campaign assets, messaging, and content that feel authentic to the Happy Dad brand

Ensure brand consistency across marketing touchpoints, activations, and consumer communications

Translate consumer insights, competitive trends, and market data into actionable marketing recommendations

Product Launches & Go‑to‑Market

Build launch timelines, marketing calendars, messaging frameworks, and activation plans in partnership with Sales, Trade Marketing, Creative, and Operations

Help create sell‑in support materials and launch toolkits for internal teams, distributors, and retail partners

Coordinate marketing execution across channels to ensure launches are simple, timely, and impactful

Campaign Execution & Project Management

Own day‑to‑day execution of marketing initiatives from concept through launch, including timelines, deliverables, approvals, and budget tracking

Manage multiple projects simultaneously while keeping teams aligned and ensuring deadlines are met

Work closely with agency and vendor partners to execute campaigns, content, events, and promotions at a high level

Identify ways to improve process, simplify execution, and help the team move faster without sacrificing quality

Cross‑Functional Partnership

Partner closely with Sales, Trade Marketing, Field Marketing, Creative, Social, Finance, and Operations to ensure marketing plans are executable and aligned with business priorities

Act as a connector across teams, helping translate brand strategy into clear plans that work in the real world

Performance Tracking & Insights

Monitor campaign performance, key brand metrics, and activation results to evaluate effectiveness and inform future decisions

Help track marketing budgets, ROI, and program performance against business goals

Use data, consumer feedback, and field insights to refine programs and improve impact over time

Qualifications

6–9+ years of experience in brand marketing, consumer marketing, integrated marketing, or related roles

Experience in CPG, beverage, alcohol, lifestyle, entertainment, or consumer brand environments strongly preferred

Strong project management skills with the ability to manage multiple priorities in a fast‑moving environment

Experience supporting integrated campaigns, product launches, and cross‑functional marketing initiatives

Strong communication and presentation skills with the ability to work effectively across levels and functions

Highly organized, detail‑oriented, and comfortable balancing strategy with execution

Entrepreneurial mindset with a willingness to roll up your sleeves and get things done

Passion for building culturally relevant consumer brands

Salary:

$90,000 - $120,000

Benefits

PTO

Health Insurance

Dental Insurance

Vision Insurance

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