Loyalty & Engagement Marketing Manager: Onsite

Loyalty & Engagement Marketing Manager

We are seeking a result‑driven, customer‑centric marketing professional to strengthen relationships and drive retention, product adoption, and lifetime value. The role designs and executes loyalty and engagement strategies that reinforce Huntington’s commitment to putting customers first.
Responsibilities

Loyalty Strategy & Program Management

Support the development of loyalty programs to encourage deeper customer relationships
Develop and manage various sweepstakes campaigns
Lifecycle & Campaign Management

Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels
Support key lifecycle initiatives including onboarding, activation, cross‑sell, and retention
Develop test‑and‑learn plans to optimize engagement (messaging, timing, offers, channel mix)
Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities
Translate data into actionable recommendations to improve engagement and retention
Cross‑Functional Collaboration

Work closely with cross‑functional teams to integrate loyalty into the broader customer experience
Align loyalty initiatives with acquisition, onboarding, and engagement strategies
Support cross‑functional business partners on business‑case development for both loyalty & engagement campaigns
Customer Experience Optimization

Identify friction points in the customer journey and recommend improvements
Champion a customer‑first mindset, ensuring loyalty and engagement programs deliver meaningful value
Qualifications

Bachelor’s degree in Marketing, Business, or related field
7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement
Ability to translate complex insights into clear, actionable recommendations
Experience with loyalty program platforms or rewards ecosystems
Excellent project management and organizational skills
Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing
Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end‑to‑end journeys
Creative thinker with a test‑and‑learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc.
Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)
Compensation & Benefits

Compensation Range: $70,000 – $140,000 USD annually (base). Actual compensation varies by location, experience, and education. Eligible for an incentive compensation plan. Benefits include health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays, and paid time off.
Exempt Status: Yes – Not eligible for overtime pay.
Workplace Type: Office (flexible work arrangement available).
Huntington is an Equal Opportunity Employer.

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