Media Planner Job at Virtual Vocations Inc in New York

To support advertising campaigns, the full-time Media Planner will conduct market research and analyze audience data to develop actionable media strategies across various channels, working collaboratively with clients and internal teams in a hybrid or remote setting.
Key responsibilities

Develop and manage comprehensive media plans for assigned clients, overseeing the process from strategy to execution
Conduct audience and competitive research using both traditional and AI tools to create precise consumer personas
Translate research insights into media strategies, optimizing the advertising budget across multiple platforms to meet client goals

Required qualifications

1-2+ years of experience in media planning, preferably in an agency environment
Proven experience in managing traditional and digital media landscapes with a solid understanding of industry terminology
Strong analytical skills to interpret media consumption data and competitive analysis
Familiarity with media planning tools such as Guideline, Resonate, and SQAD, along with proficiency in Microsoft Office applications
Bachelor's degree in Marketing, Advertising, or a related field