Requirements
4-5+ years of experience in public relations, communications, or integrated marketing communications
Experience in healthcare, benefits, women’s health, or B2B communications strongly preferred
Proven experience managing PR campaigns from strategy through execution
Strong media relations track record, including established media relationships and experience building new relationships with key journalists and outlets
Deep understanding of the evolving media landscape and ability to think creatively about earned media strategy
Exceptional writing and editing skills
Experience supporting executive thought leadership and speaking opportunities
Experience managing multiple stakeholders and navigating cross-functional environments
Demonstrated ability to manage timelines, workflows, and operational processes
Strong organizational skills, attention to detail, and ability to manage multiple priorities simultaneously
Excellent verbal and presentation skills, including the ability to communicate confidently with senior executives internally and externally
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred
What the job involves
We’re looking for a Senior Associate, Public Relations and Communications to support the development and execution of strategic media programs that enhance brand visibility and reputation
This role will serve as a key point of contact for media inquiries and help drive proactive storytelling that positions the company as the brand leader with leading share of voice
Support the day-to-day execution and operational management of Progyny’s public relations function
This role is equal parts strategist and operator — someone who can translate high-level communications priorities into flawless execution and media engagement
The ideal candidate thrives in a collaborative environment, understands how to drive integrated storytelling across channels, and can balance hands‑on execution with team and process optimization
This person will serve as the engine behind the PR function — guiding execution, managing workflows, supporting spokespeople, and ensuring campaigns move efficiently from concept to coverage
Develop media plans to support product launches, research, and company news
Build and maintain relationships with journalists, editors, and influencers
Draft press releases, media pitches, and briefing materials
Manage inbound media inquiries and coordinate interviews
Proactively pitch stories to secure coverage across target outlets and maintain share of voice
Prepare executives and subject matter experts for media interviews
Draft high quality, on message and on voice, op-eds, bylines, Q&As, and talking points
Work collaboratively with team to plan and coordinate press events, briefings, and announcements
Research and support award submissions, speaking opportunities, and conference participation
Understand the media and women’s health landscape, and news cycle
Track and analyze coverage, delivering insights and recommendations
Contribute to a positive, collaborative, and high‑performing team culture
What Success Looks Like:
Campaigns run smoothly and efficiently from ideation through execution
Teams are aligned, informed, and able to move quickly without bottlenecks
Media relationships deepen and coverage opportunities grow
Executives and spokespeople are well‑positioned through proactive thought leadership
Progyny continues to strengthen its visibility and reputation across healthcare and benefits conversations
Processes continuously improve to support scalability, efficiency, and team performance
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Progyny is hiring: Senior Associate of Public Relations & Communications in New
Progyny · New York, NY, USA ·
- Job type:
- Full Time