SEM and Paid Social Specialist Job at Luckie & Co. in Duluth

At Luckie and Company, we drive work that brings our clients the right kind of attention – we demand attention. Attention that drives action. This is a combined role with a main focus on SEM responsibilities but will also have some social media buying responsibilities. We’re looking for a team member who thrives at the intersection of strategy and execution, bringing together paid search and paid social to drive performance across the funnel. This role is hands‑on-keyboard and highly collaborative, blending analytical rigor with creative problem solving. You’ll work across platforms, teams, and clients to deliver measurable business outcomes.

What You’ll Do – Search Engine Marketing (Primary Focus – ~70%)

Develop PPC and SEO strategies aligned to client business objectives

Develop and manage paid search campaigns including keyword generation, ad copywriting, bid management, and budgets

Manage and execute retail media paid search ads on retailer platforms

Utilize bid management tools and data modeling to maximize PPC effectiveness

Conduct ongoing SEO analysis to identify and resolve gaps

Conduct sector and keyword analysis to inform growth

Develop backlinking strategies

Analyze campaign performance to improve ROI

Monitor search engine algorithm changes and trends

Paid Social Media (Secondary Focus – ~30%)

Execute and optimize campaigns across social channels including Meta, YouTube, Pintrest, TikTok

Support integrated media strategies connecting search and social

Test audience targeting, creative, and placements

Collaborate with creative and strategy teams

Monitor performance and optimize toward KPIs

Manage budgets, pacing, and reconciliation

Analyze cross-channel data for insights

Implement tracking via GA4 and GTM

Prepare reporting and communicate recommendations

Collaborate with internal teams

What We’re Looking For

3+ years in SEM focus role with social media buying experience a plus

Proficiency in Google Ads, Microsoft Ads, and paid social platforms

Strong understanding of PPC strategy and optimization

Working knowledge of SEO fundamentals

Experience with GA4, GTM, and attribution

Strong communication and project management skills

Bachelor’s degree in relevant field

Experience with Performance Max or Demand Gen

Familiarity with attribution modeling

Comfort with AI tools

At Luckie, we believe our best work happens together. Employees who live within a commutable distance to our offices are required and expected to work from the office three days per week. Most positions at Luckie are not remote, but if business needs require, we may consider remote on a case‑by‑case basis. Our expectation is the same no matter where the work is done – employees must be flexible to meet the needs of Luckie and clients, which may include attendance in an office.

Benefits

Medical, vision, and dental insurance

Life insurance, Short‑term and long‑term disability insurance

401k with matching

Flexible paid time off, plus major holidays, one floating holiday and volunteer time

Paid parental leave

HSAs/FSAs, and so much more!

Luckie and Company is an equal opportunity company and complies with applicable federal, state and local employment laws.

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