Mediabistro logo
job logo

Senior Product Marketing Manager

Litmos · Boston, MA, USA ·

Pay:
$140,000-$160,000/yr
Job type:
Full Time

Are you looking for an opportunity to contribute to a high‑energy, dynamic, and fast‑paced organization? Are you interested in joining a team where you can help build a fun, people‑centric culture and brand? Then you’re in the right place!

Litmos develops eLearning solutions for top‑performing companies. An established leader in the market since 2007, Litmos offers an easy‑to‑use LMS platform, a comprehensive learning content library, services to support success, and integrations with top workflow tools. Thousands of companies trust Litmos to create, curate, and connect learning to employees, customers, and partners. The solutions are used by more than 30 million people in 150 countries, across 35 languages.

What You’ll Do

  • Own positioning & messaging
    • Develop differentiated positioning and messaging frameworks, and rewrite them when the market shifts
    • Turn complex product capabilities into simple narratives the customer can repeat back after one read
    • Tailor messaging across personas, segments, and stages of the buyer journey
  • Lead go‑to‑market strategy & execution
    • Own end‑to‑end GTM for launches and major releases, from strategy through unglamorous execution details
    • Define segmentation, targeting, channel strategy, and success metrics
    • Drive cross‑functional alignment without waiting for someone to convene the meeting
  • Drive content & customer communication
    • Ship high‑impact content across the funnel (decks, landing pages, emails, in‑product messaging, release communications)
    • Keep voice and clarity consistent across every customer touchpoint
    • Default to shipping; iterate openly rather than polishing in private
  • Enable revenue teams
    • Equip Sales and CS with messaging, tools, and training that move win rates and adoption
    • Build battlecards, talk tracks, and objection‑handling frameworks based on what’s actually happening in deals
    • Jump into high‑priority deals with tailored positioning when it matters
  • Bring market & customer insight
    • Own persona development grounded in real research—customer interviews, win/loss, usage data—not assumptions
    • Monitor the competitive landscape and translate what you learn into sharper positioning
    • Be the voice of the customer back into Product, and say things people don’t want to hear when necessary
  • Operate with data and AI
  • Run experiments on messaging, channels, and content; measure honestly; discard what isn’t working
  • Use AI tools throughout your workflow—research, drafting, synthesis, iteration—to compress weeks of work into days
  • Continuously rebuild your own process as better tools and approaches emerge

What We’re Looking For

  • 5–10+ years of product marketing experience (B2B SaaS or tech preferred)
  • A track record of owning launches end‑to‑end, not just contributing
  • Strong positioning and storytelling skills: simplify without dumbing down
  • Comfort operating in ambiguity; worked in environments with little process or documentation
  • A bias for action—solve problems rather than schedule meetings
  • Intellectual curiosity; ask “why” and seek answers
  • Directness—give and take feedback without padding; speak what you actually think in meetings
  • An experimenter’s instinct; prefer to ship a rough test this week over a perfect plan next quarter
  • Analytical mindset to use data for decisions and to change your mind
  • Fluency with modern AI tools and a proven history of using them to do more and better work

How You’ll Operate Here

  • Move first, refine later—v1 in three days over v3 in three weeks
  • Simplify aggressively; if you can’t explain it in a sentence, you don’t understand it yet
  • Be transparent—share work in progress; surface problems early; disagree openly
  • Run experiments, not productions—most attempts won’t work; that’s the point
  • Build your own runway; no roadmap, brief, or permission will be handed to you—go

Salary

  • $140,000 - $160,000 base plus 15% bonus

Benefits

  • Health, dental, and vision insurance
  • Paid Time Off
  • 401(k) retirement savings plan with company match
  • Life insurance
  • Short‑term & Long‑term disability coverage
  • Paid family leave
  • Employee Assistance Program (EAP)

We are an equal‑opportunity workplace employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. Applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity, protected veteran status, or disability.

#J-18808-Ljbffr