Scripps is looking for a visionary Director, Brand Creative Strategy to oversee brand creative and operations across all Scripps networks and platforms, developing cohesive brand identity and innovative storytelling approaches that modernize how Ad Sales communicates creative strategy to the marketplace while building cross‑functional partnerships to streamline workflows and enhance organizational efficiency.
WHAT YOU'LL DO:
- Partner directly with the vice president, integrated marketing and sales client solutions to develop and evolve the Scripps Ad Sales brand identity, ensuring a cohesive narrative, brand positioning and visual storytelling across the enterprise.
- Lead brand partnerships and creative at scale to develop innovative opportunities for Scripps Ad Sales and our clients.
- Oversee the creative evolution of show materials, sales resources, and marketing assets in partnership with designated design support.
- Establish creative standards, templates, and best practices that improve how stories are told through presentations, collateral, digital and in‑real‑life experiences, and client engagement materials.
- Serve as a strategic partner to Ad Sales Marketing leadership and key stakeholders across the business including Sales, Programming, Marketing, Design, Research, and Product teams.
- Build and optimize creative workflows, project intake processes, communication channels, and asset management systems.
WHAT YOU'LL NEED:
- BS/BA in a related discipline preferred or equivalent years of experience.
- Generally, 10+ years of experience in a related field preferred.
- Prior managerial experience preferred.
WHAT YOU'LL BRING:
- Accomplished in building or evolving brands within media, entertainment, sports, digital, or advertising environments.
- Strong understanding of go‑to‑market planning, brand development, and sales enablement.
- Proven ability to manage projects and improve operational processes across multiple stakeholders.
- Exceptional storytelling, presentation, and communication skills.
- Experience working with creative teams, designers, and cross‑functional partners.
- Ability to think strategically while driving execution and delivering measurable business results.
COMPENSATION RANGE:
Annual Salary: $150,000.00 – 160,000.00
Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.
ADDITIONAL BENEFITS:
- A career path to grow your professional experiences.
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
- Retirement savings plan with company match.
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences, and other stakeholders feel valued and inspired to reach their full potential and create connections. By ensuring that all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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