Performance Copywriter - 100% Remote

Location: Germany (fully remote)
Contract: Permanent, full-time
Salary: €40,000 – €55,000 / year
Holiday: 25 days
Probation: 6 months
The company You’ll be joining a small, high-performance team managing over €65 million in annual ad spend across Google and native ad platforms for 40+ D2C brands. No bureaucracy, no slow decisions — what counts here is data, speed, and quality. The team is fully remote and laser-focused on one thing: ads that convert.
Your responsibilities Write high-converting advertorials and long-form sales copy for D2C health, beauty, and supplement products (target audience: 45+, sceptical, has been let down before — your job is to convince them)
Develop winning angles by mining reviews, forums, support tickets, and ad data to uncover the real buying motive behind every purchase
Work with in-house AI pipelines to generate first drafts, then refine them until they’re indistinguishable from human writing — unedited AI output is never acceptable
Read your own numbers and act on them: if an advertorial is underperforming on CTR or CVR, diagnose whether the hook, lead, or angle is the problem — and have an improved version live within 24 hours
Deliver multiple test variants in parallel, fast, without sacrificing quality
What you bring Must-haves:
2–3+ years of direct response or performance copywriting experience (agency or freelance)
Native-level German (C2) — non-negotiable
Solid command of DR fundamentals: hook, PAS, mechanism, proof, objection handling, CTA
Ability to work independently, without micromanagement, and hit deadlines consistently
Comfort with AI tools and the ability to elevate AI output to human-quality copy
Nice-to-haves:
Experience writing advertorials for native ad platforms (Taboola, Outbrain)
Background in D2C niches: health, beauty, supplements
Familiarity with the Google Ads ecosystem
Dealbreakers:
Submitting unedited AI-generated copy
Unable to demonstrate data-driven optimisation of past work
Less than native-level German proficiency
What you get 100% remote — work from anywhere in Germany
€40,000 – €55,000 annual salary, depending on experience
25 days holiday
Workcations in company-booked villas
Personalised benefits package
Access to real budgets (€65M+/year) and direct performance feedback on your copy
Modern AI pipelines that handle the routine and free up your creative energy
Steep learning curve inside a small, focused team that moves fast
Hiring process Application
Typeform questionnaire
Paid trial task (advertorial / long-form copy)
Culture & skill-check interview
Final conversation with leadership

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