Social Media Coordinator

Job Title: Social Media Coordinator

Department: Administration

Reports To: Administrative Program Manager
Location: (Hybrid)
Position Type: Full-Time

Salary: $52,000/yr ($25/hr) + $8,699/yr Benefits = $60,700/yr total compensation - $68,640/yr ($33/hr) + $8,699/yr Benefits = $77,339/yr total compensation

Position Overview
POCAAN is seeking a creative, hands‑on, and mission‑driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact.

This is a dynamic, multi‑functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day‑to‑day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach.

Key Responsibilities
Social Media Strategy & Content

Develop and implement a comprehensive social media strategy aligned with POCAAN’s mission and strategic plan.

Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions).

Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X).

Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).

Produce culturally relevant storytelling that highlights community outreach and impact.

Content Creation & Brand Storytelling

Capture and edit photo and video content for campaigns, events, and programs.

Design graphics using Canva, Adobe Creative Suite, or similar tools.

Develop creative campaigns that increase community awareness, engagement, and support.

Ensure brand consistency across all digital channels.

Community Engagement

Respond to comments, messages, and inquiries in a timely and professional manner.

Engage with community members, partners, and stakeholders online.

Amplify voices and stories from the communities POCAAN serves.

Build relationships that strengthen digital community presence.

Campaigns & Promotion

Promote events, health initiatives, outreach efforts, and advocacy campaigns.

Support fundraising campaigns and donor engagement efforts.

Collaborate with program teams to showcase services, outcomes, and success stories.

Analytics & Performance Tracking

Monitor social media performance (engagement, reach, growth, conversions).

Track trends and audience insights to improve strategy.

Provide regular reports with recommendations for optimization.

Administrative & Organizational Support

Assist with communications such as emails, outreach, and scheduling.

Support event coordination, project tracking, and program promotion.

Provide general support to leadership and team as needed.

Help with occasional errands, on‑site support, or community events.

Qualifications
Required

2+ years of experience in social media, marketing, or communications.

Strong content creation skills (photography, video, graphics, writing).

Experience managing multiple social media platforms.

Excellent communication and storytelling skills.

Ability to work independently and collaboratively in a fast‑paced environment.

Strong organizational skills and attention to detail.

Preferred

Experience in nonprofit, public health, or community‑based organizations.

Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar.

Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.).

Experience with culturally responsive or community‑centered communications.

BS in communications or related fields; a master’s is preferred.

Key Competencies

Creativity and innovation.

Cultural humility and community awareness.

Adaptability and willingness to “wear multiple hats”.

Strong problem‑solving skills.

Passion for health equity, racial justice, and social impact.

Additional Requirements

Reliable transportation and ability to attend events or community activities.

Comfortable appearing in social media content (when needed).

Ability to occasionally work evenings or weekends for events.

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