Brand Manager

Overview
The Brand Manager is responsible for managing the day-to-day marketing and general management duties across a portfolio of the company’s largest grocery brands, as well as the development of long-term strategies. The role works with internal and external partners to execute consumer & shopper marketing initiatives, promotion plans, forecasting, new product launches, and packaging changes.

Responsibilities

Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands

Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives

Manage business analytics, forecasting, and planning

Develop and implement all consumer and shopper marketing programs

Efficiently manage all marketing and advertising budgets to achieve brand objectives

Develop long-term growth strategies

P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team

Develop and execute annual marketing plans and 3-5 year strategic plans

Work closely with Sales Management to implement and analyze trade promotions

Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen, Spectra). Recommend and implement action plans

Recommend designers and printers for new label/packaging designs and manufacturing

Recommend new product development and selection for the assigned brand

Experience, Skills, Education

Bachelor’s Degree required, MBA preferred

Minimum of 5 years of marketing experience in consumer products, preferably in food

Experience with the development and design of packaging, advertising, and other materials

Strong business acumen and knowledge of the industry and retail landscape

Leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills

Ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to management

Ability to handle multiple projects in a fast‑paced, resource‑limited environment

Ability to work in an unstructured environment

Proficiency in Microsoft Suite

Strong communication skills – both verbal and written

Ability to multitask and reprioritize workload frequently

Detail‑oriented and organized

Strong creative skills

Entrepreneurial spirit, self‑starter, and results‑oriented individual

Compensation
Base Pay Range: $101,897.00 – $169,829.00

Final base pay will be determined based on factors including, but not limited to, role responsibilities, experience, skills, education, geographic location, and/or internal pay equity. We consider internal pay equity and hiring at the maximum of the salary range uncommon.

Total pay may include other forms of compensation including short‑term incentive bonus.

Benefits

Paid time off (holidays, vacation and sick days)

Medical, prescription drugs, dental and vision coverage

Life, disability and AD&D insurance

401(k) plan

Flexible spending accounts

Tuition reimbursement program

Employee assistance programs

Telemedicine

Work‑life balance

Employee discounts

Wellness program

Paid parental leave

Benefits may vary by location and position.

Equal Employment Opportunity
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.

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