Associate Director of Marketing and Recruitment

Job Summary

The Associate Director of Marketing and Recruitment holds a pivotal role within the College of Engineering and the Engineering Institute for Energy and Petrochemical Industries (EPI) at Lamar University. Reporting directly to the Director of Operations, this position is instrumental in advancing recruitment and branding efforts. The Associate Director is responsible for developing, maintaining, and evaluating the annual recruitment plan, focusing on attracting top‑tier undergraduate students. They nurture essential partnerships with community‑based organizations, high schools, technical centers, 2‑year colleges, and businesses, expand outreach, manage off‑ and on‑campus recruitment visits and events, provide professional student support, and collaborate with the Lamar University Marketing and Enrollment Services teams to execute impactful campaigns and recruitment strategies. The role includes designing, ordering, distributing marketing materials, maintaining an inventory of branded items, creating newsletters, managing COE webpages, maximizing social media use, and fostering a consistent brand image across all materials.

Essential Job Functions

• Lead and guide the marketing, recruitment, visits, and events teams, ensuring cohesive collaboration.
• Develop, maintain, and evaluate comprehensive annual plans for recruitment, visits, and events to attract top‑tier students and industry partners to the College of Engineering (COE) and the Engineering Institute for Energy and Petrochemical Industries (EPI).
• Cultivate and manage partnerships with community‑based organizations, high schools, technical centers, 2‑year colleges, and industry to expand reach and visibility of COE and EPI through on‑campus and off‑campus activities.
• Gather, analyze, and leverage data to evaluate the effectiveness of recruitment, visit, and event strategies, providing data‑driven recommendations for enhancements to meet enrollment and partnership goals.
• Manage budgets for the marketing, recruitment, visits, and events departments, ensuring responsible financial planning and allocation of resources.
• Collaborate closely with Office of Operations leadership to ensure alignment of departmental activities with institutional objectives.
• Oversee staff organizing and promote both on‑campus and off‑campus recruitment visits, events, and experiences to attract prospective students and industry partners, collaborating with admissions for undergraduate student recruitment.
• Assume responsibility for branding efforts, maintaining a consistent brand image across all marketing materials, communications, and on‑campus experiences.
• Ensure the team is corresponding professionally with prospective students and industry partners, offering guidance and support throughout the application, enrollment, and partnership processes.
• Oversee the creation and dissemination of internal and external communications, including newsletters and marketing publications, to inform stakeholders about engineering developments, initiatives, and achievements.

Minimum Qualifications

• A bachelor's degree in Marketing, Engineering, Higher Education, Business Administration, Communications, or a related field is essential.
• 3 or more years of progressive higher education experience or related marketing/recruiting field.
• 3 or more years of supervisory and leadership experience.
• Official transcripts required at the time of employment.

Desired Qualifications

• A master’s degree in Marketing, Engineering, Education, Business Administration, Communications, or a related field.
• Prior experience in a college recruitment and event environment, demonstrating familiarity with marketing, student outreach, enrollment, yield, and retention.
• Demonstrated success in developing and executing strategic marketing plans to meet recruitment goals and enhance an institution's brand presence.
• Strong data analysis skills with the ability to monitor and report on key performance indicators, utilizing data‑driven insights to improve strategies.
• Previous involvement in college marketing, showcasing ability to plan, coordinate, and execute various recruitment initiatives related to academic institutions.
• Skill in designing and distributing marketing publications, ensuring high‑quality materials in alignment with institutional standards.
• Proficiency and experience in utilizing a range of technologies, including Banner, MyScholarships, various social media platforms, event design platforms, purchasing systems, event reservation platforms, CRM systems such as Slate, and more.
• Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to the MS Office Suite, with a strong focus on PowerPoint, Excel, and database management. Familiarity with electronic calendar management and various videoconferencing applications such as Outlook, Zoom, MS Teams, and Slate.
• Proficiency in digital marketing, social media management, publication design, and content creation to effectively promote academic programs and institutions.

Supplemental Information

• Demonstrates strong supervisory, management, and relationship‑building skills.
• Must be able to effectively direct existing, comprehensive enrollment and retention programs, and to develop new ones on his/her own initiative.
• Dependability, creativity, good judgment, professionalism, and dedication to sound principles of student development are paramount.
• Detail‑oriented.
• Timely completion of duties.
• Proficient in delivering the highest quality of customer service when engaging with industry leaders, representatives, faculty, staff, and students.
• Possesses excellent written and verbal communication skills, including strong editing and proofreading capabilities, and is adept at interacting with staff at all organizational levels.
• Strategic planning/visioning aptitude.
• Understanding and appreciation of engineering.
• Budget management/fundraising background.
• Knowledge of growing role technology plays in the delivery of recruitment, marketing, and event management.

Physical Requirements

• Lifting and Carrying: Lift and move reams/boxes of paper, tables, decorations, and other supplies weighing up to 50 lbs.
• Event Setup and Teardown: Set up and tear down equipment and materials for events, which may involve bending, lifting, and carrying.
• Extended Periods on Feet: Stand, walk, and perform job duties for extended periods and may require long hours standing during events.
• Walking Campus: Walk around the campus, including traversing various terrains and buildings.

Job Conditions

• 8 am – 5 pm Monday‑Friday, with occasional early mornings, evenings, and weekends.
• This is an on‑campus position.
• Requires participation and possibly attendance at all College of Engineering and Engineering Institute for Energy and Petrochemical Industries (EPI) events.

Lamar University is an Equal Opportunity Employer.

Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

This position is security‑sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

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