Fintech Brand Marketing Manager

Brand Strategy & Positioning. Define and steward the brand strategy, positioning, messaging framework, and visual identity guidelines for assigned products. Translate complex fintech capabilities into clear, compelling consumer narratives that build trust and differentiation. Conduct ongoing competitive analysis and market research to identify whitespace opportunities and positioning advantages. Marketing Planning & Execution. Develop and execute comprehensive, multi-channel marketing plans encompassing both paid and organic channels. Manage campaigns across: Paid Social, Organic Social, App Store Optimization (ASO), Search (SEO/ GEO), Direct Mail (DTC), OOH, Connected TV/ Streaming, UGC, Influencer, and Email. Leverage data and consumer insights to continuously test, optimize, and improve campaign performance. Drive efficient customer acquisition balancing growth velocity with disciplined CAC management. Leadership & Collaboration. Serve as the brand champion across cross-functional...Marketing Manager, Marketing, Manager, Leadership, Banking, Business Services