Social Media Manager

Job Disclosures

Location: (Hybrid) Los Angeles, CA
Compensation: $71,733 – $83,925 annually.
Job Summary

Meow Wolf is looking for a Los Angeles-based Social Media Manager to grow our brand’s social presence as we rapidly expand our footprint. The role will serve as on‑the‑ground support for the 2026 LA exhibition opening and beyond. You’ll shape and execute a dynamic, highly engaging social media strategy across both brand and local Meow Wolf channels, craft content that sparks interest and drives conversations, and serve as a touchpoint for creators in Los Angeles, helping to drive our overall influencer strategy at the local level.
Key Responsibilities

Create and manage engaging content across all Meow Wolf owned social media channels.
Concept, write, edit, and publish compelling posts that bring the Meow Wolf universe to life in collaboration with the social media team.
Maintain a consistent, vibrant social media tone and voice that reflects Meow Wolf’s unique brand personality—playful, imaginative, bold, curious, and surreal—and ensure all content feels authentic and engaging.
Support and execute local influencer efforts, including outreach, negotiation, and briefing.
Support local and regional social media execution, and monitor strategy implementation across regional Meow Wolf locations.
Provide subject‑matter expertise and strategic guidance on content for local channels, ensuring cohesion while allowing for location‑specific creativity.
Monitor performance of regional social content, track, analyze, and optimize KPIs, and adjust strategies to maximize engagement and growth.
Leverage insights to refine content performance, audience targeting, and platform approach.
Stay on top of emerging social media trends, tools, and best practices.
Collaborate across teams: align social media efforts with larger brand initiatives, work with paid digital teams to ensure alignment of organic and paid campaigns, and partner with PR, brand studio, and narrative/exhibition teams.
Coordinate with community manager and guest experience team for timely responses and proactive community engagement.
Assist with local LA content needs in concert with internal and external teams.
Required Qualifications

3+ years of experience managing brand social media accounts with a proven track record of success.
2+ years of marketing, advertising, or agency experience in attractions, entertainment, recreation facilities, or other public spaces (strongly preferred).
Customer service and crisis management skills.
General knowledge of the Arts and Immersive Entertainment industry.
Strong understanding of social media platforms, including Facebook, Instagram, TikTok, and YouTube.
Deep expertise in content creation and storytelling across formats, from sharp copy to multimedia narratives that genuinely connect with audiences.
Solid social video production and editing skillset.
Experience working on creator campaigns with the ability to identify the right voices, write creator briefs, and execute authentic creative.
Comfortable appearing on camera (at times).
Excellent collaborator who thrives in cross‑functional environments and works closely with creative teams, regional marketers, and brand stakeholders.
Enjoys the weird, wild, and wonderful and is excited to push the boundaries of social media.
Familiarity with Meow Wolf or a strong enthusiasm for the brand is preferred.
Work Environment & Physical Demands

This role operates in a professional office environment with exposure to noisy environments, dim lighting, and special effects. Physical demands include walking, standing, and occasional lifting up to 10 pounds. Reasonable accommodations are available to support employees with disabilities.
Work Schedule

Full‑time, 40 hours per week, Monday–Friday, 9a.m.–5p.m. Mountain Time (or 10a.m.–6p.m. MST) with occasional evenings or weekends. Some travel to off‑site locations may be required.
Travel

Less than 25% travel.
Other Duties

The job description is not an exhaustive list of duties. Responsibilities may change with or without notice.
Eligibility

Meow Wolf will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Ordinance.
Equal Opportunity Employer

Meow Wolf is an equal‑opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are. All employment decisions are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, genetic testing, veteran status, or any other protected characteristic.
Benefits

Medical, Dental, and Vision Insurance (PPO & HDHP options)
HSA, HRA, and FSA options
401(k) Retirement Plan
Company‑paid Life Insurance and Disability Coverage
Voluntary Critical Illness and Life Insurance Policies
Company‑paid Employee Assistance Program
Paid Parental Leave (12 weeks)
Discounts off Meow Wolf gift shop, cafes, and attraction admission

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