Associate Director of Campaign Strategy & Management

Position Overview Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. The role is part of the Strategy, Transformation & Growth Team, building scalable infrastructure and data‑backed frameworks that enable proactive, high‑impact strategy across marketing and client development.
Position Responsibilities Enterprise Journey Architecture: Define strategic frameworks for client journeys and create standardized playbooks that align business unit goals with scalable digital and physical touchpoints.
Omnichannel Personalization Strategy: Lead the vision for "right message, right person, right time," architecting the logic and data requirements to deliver personalized client experiences at scale.
Strategic Plan Translation: Translate broad marketing objectives into sophisticated, multi‑touch campaign architectures, bridging BU Marketing and execution teams.
Journey Governance & Connectivity: Ensure all campaigns are interconnected within the broader MCD ecosystem, preventing siloed activations and ensuring a seamless client transition across channels.
Outcome‑Driven Orchestration: Partner with Insights & Optimization lead to define campaign‑level success metrics and engineer journeys to deliver measurable business outcomes.
Real‑Time Optimization Leadership: Establish frameworks for real‑time campaign adjustments, enabling tactics to pivot based on live performance data and client behavioral insights.
Internal Agency Management: Act as the lead account director for BU marketers, managing internal expectations, resource allocation, and strategic health of the campaign portfolio.
Channel SME Collaboration: Work with Digital Experience leads (Web, Email, Search, Events) to leverage the full capabilities and latest innovations of the firm’s channel stack.
Content & Creative Alignment: Collaborate with Brand and Content teams to weave narrative and visual identity consistently throughout the client journey.
MarTech Roadmap Stakeholder: Provide strategic input into the MarTech roadmap to ensure future tools support advanced journey orchestration, lead scoring, and automated personalization.
People Leader: Supervise and mentor direct reports, ensuring compliance with work hours, staffing coverage, and professional development. Participate in hiring, performance appraisals, counseling, and termination processes.
All other duties as assigned or required.
Skills and Experience After orientation at Cooley LLP, exhibit proficiency in Microsoft Office suite, iManage, and other firm applications.
Ability to work extended or weekend hours and travel as required.
8+ years of experience in marketing or business development, preferably in strategy, transformation, or growth functions; 4+ years of management experience (senior level preferred).
Demonstrated strategy and experience mapping across the client/buying lifecycle.
Hands‑on experience with CRM, web, automation, orchestration, and data visualization technologies.
Advanced data storytelling skills and ability to align campaign initiatives with KPIs and business goals.
Creation and advancement of marketing measurement frameworks and capabilities.
Bachelor’s Degree (preferred).
Prior legal industry experience (preferred).
Competencies Entrepreneurial mindset.
Excellent attention to detail.
Digital‑first approach.
Exceptional interpersonal and communication skills.
Strong organizational, prioritization, and coordination abilities under tight timelines.
Consultative goal‑setting and project execution.
Team‑player with collaborative spirit.
Confidentiality regarding firm information, projects, and client data.
High level of professionalism.
Influence‑based leadership and talent development.
Proactive, analytical mindset.
Effective presentation skills.
Compensation and Benefits The expected annual pay range for this position with a full‑time schedule is $185,000 – $225,000, depending on geographic location and applicable experience and skillset. Benefits include medical, dental, vision, health and/or dependent care flexible spending accounts, pre‑tax commuter benefits, life insurance, AD&D, long‑term care coverage, backup care for children and/or adults, and other parental support benefits. Full‑time employees receive firm‑paid life insurance, AD&D, LTD, short‑term medical benefits, 25 days of paid time off, and 10 paid holidays each year. The firm also offers generous parental leave and fertility benefits.
Cooley is committed to fair and equitable employment practices. EOE.

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