Social Media Manager

Social Media Manager
Lead Onsite's social media presence across all platforms, crafting compelling content, building strategy, and giving voice to one of the most meaningful brands in the emotional wellness space. Social media at Onsite is about reaching those quietly struggling and letting them know that something better is possible. This role is for someone who understands that storytelling is a form of care, and who brings creativity, craft, and heart to everything they publish.

Day-to-day Responsibilities

Write compelling, on-brand copy across all social media platforms, capturing Onsite’s voice with consistency and creativity

Tell the story of Onsite’s vision, mission, and values through content that promotes programs, digital resources, and brand identity

Maintain a “capture the moment” mindset, looking for every opportunity to document and share the Onsite experience

Repurpose content across formats, including video, podcasts, digital courses, email, and website

Continuously raise the bar on creativity, bringing fresh ideas and perspectives to every piece of content

Strategy & Growth

Build and execute innovative social media strategies across all platforms with a focus on reach, engagement, and conversion

Drive growth of Onsite’s CEO’s personal brand in alignment with the organization’s broader strategy

Research industry topics, identify content gaps, and stay ahead of trending formats, hashtags, and digital tools

Track and analyze performance data, using insights to refine campaigns and improve results over time

Collaboration & Community

Regularly connect with the Marketing Director, VP of Marketing, and CEO to align on strategy and objectives

Edit and fact-check content produced by colleagues across clinical and marketing teams

Manage community engagement with care, including handling negative feedback, crisis communications, and press inquiries with professionalism and discernment

Partner with programming and clinical teams to stay current on offerings, promotions, and new initiatives

Serve as a culture keeper, actively upholding Onsite’s ANCHOR values in all interactions

Requirements

A bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent proven experience

3+ years of experience in social media management and digital content creation

A strong portfolio of social content that demonstrates both creative range and strategic thinking

Experience with video and podcast content creation and repurposing

Familiarity with SEO/SEM, email marketing, and digital advertising campaigns

Experience launching community initiatives and tracking relevant engagement metrics

Highly creative with a strong ability to identify target audiences and craft campaigns that connect and convert

Excellent written communication skills with a sharp editorial eye

Ability to manage multiple projects, meet deadlines, and self‑direct work in a fast‑moving environment

Flexibility to work some evenings and weekends and travel as needed

Experience in behavioral health or familiarity with recovery‑oriented programming is a plus

Benefits & Compensation Package

Competitive base compensation with discretionary bonus incentives

Medical, dental, vision, disability and life insurance offerings

401K plan with company match up to 4%

Attractive Paid Time Off policies

Ability to participate in Onsite’s workshops

Company Employee Assistance Program

And more!

About Onsite Wellness Group
Our collective vision is to create an emotionally well world, to reconnect humanity to themselves, to one another and to the world around all of us. Our team members, guides, clinicians and practitioners all work together to serve clients from places near and far all operating under the guidance of our company values, our ANCHOR values. The principles of authenticity, nurturing, courage, humility, openness and resilience steer our decision‑making, the norms within our organization and how we gut‑check our future.

Onsite Wellness Group is a family of brands that provide emotional wellness and hospitality initiatives, in‑person and digitally, including Onsite Workshops, Milestones, Onsite Adventures, Onsite Entertainment, The Onsite Foundation, Onsite Digital, Miles Adcox, Human School, Orchard Hill, and The Oaks. The Onsite family of brands provides services to an international client base through the company’s transformational emotional wellness experiences that combine some of the country’s best therapeutic, wellness, and personal‑development minds with its signature healing hospitality. Onsite’s mission is to design and deliver transformational experiences that optimize life and build meaning and value into the human experience. Onsite’s work has been featured on 20/20, Good Morning America, New York Times, Wall Street Journal, Marie Claire, People, The Doctors, and more.

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