Senior Marketing Strategist

Purpose of the Job : Lead consumer-focused growth initiatives that drive brand performance, product innovation, and long-term business growth.
Essential Job Responsibilities and Duties:
Serve as Brand Manager for Lil' Drug Store Products brand and brands owned by LDSP, owning brand strategy, activation planning, and performance against growth objectives
Lead launch strategy and execution for new product innovation, including cross-functional commercialization efforts
Manage external agency partners and social media initiatives to drive consumer engagement, awareness, and brand growth
Monitor consumer behaviors, emerging trends, and cultural shifts to identify future growth opportunities
Lead LDSP product innovation efforts by translating consumer insights and market intelligence into new product concepts and business opportunities
Leverage internal and external data sources to identify unmet consumer needs and whitespace opportunities
Serve as a subject matter expert on consumer and category trends in customer-facing meetings and strategic retailer discussions
Build compelling consumer and category narratives that influence internal priorities and retailer decisions
Act as a voice of the consumer within the organization, ensuring decisions are grounded in consumer insights and market dynamics
Other duties and projects as assigned
Education:
Bachelor’s degree or equivalent in related field
Experience:
Minimum of 6 years’ experience in a dedicated marketing or communications role
Minimum of 2 years’ experience in an analytical role
Preferred experience in brand or product management
Excellent written and verbal communication skills
Proficient in the use of Microsoft Outlook, Word and PowerPoint
Preferred experience with, or interest in, syndicated data (IRI and Nielsen) to pull, interpret, and analyze market information
Preferred experience in consumer-packaged goods
Digital marketing background preferred
Ethics, Integrity, Values: Ably builds trust, and is widely trusted.
Analytical Skills: Interprets and digests complex information while summarizing key findings.
Communication Skills: Relates well to people, verbally and in written form. Builds rapport with all levels within and outside the company.
Presentation Skills: Conveys information eloquently. “Connects” with audience. Selects and presents relevant and compelling content.
Creativity: Generates and/or recognizes imaginative or creative solutions. Is open-minded. Utilizes constructive, nontraditional thinking.
Project/Task Management: Takes lead to ensure successful completion, communicating with the project team effectively
Organizing Skills: Attends to all details.
Results Focus – Output Orientation: Demonstrates personal initiative and independent motivation. Is action and results oriented.
Physical and Working Environment:
Working Hours: General office hours, typically 8:00 AM – 5:00 PM with flexibility for business and personal needs
Working Environment: Work usually performed in an office setting and distribution center with noise level typical of most office environments with telephones, personal interruptions, and background noises
Tools and Equipment Used: Computer, tablet, e-mail, phone, and other standard office equipment
Travel: Travel by airplane or automobile to attend trade shows, focus groups and sales meetings. Approximate travel is 3 days per quarter
Physical Demands: Ability to lift and carry up to 40lbs on occasion; digital dexterity and hand/eye to operate equipment such as computer keyboard, calculator, and standard office equipment. Ability to effectively communicate with customers, supplier, or employees remotely and in person; ability to travel by airplane or automobile

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