Social Media Manager

Nucar Auto Group is searching for a Social Media & Online Reputation Manager to strengthen the Nucar Brand while managing the company's online reputation across more than 25 dealership locations. The ideal candidate will be self-motivated and technically-inclined with strong skills related to developing social media content, graphics, photography and video while monitoring customer reviews.

Primary Job Functions

Create engaging social media content for Nucar's social media platforms, primarily supporting dealerships in Allentown, PA, New Castle, DE, and additional assigned locations.

Plan, produce, film, and edit short-form and long-form video content for social media, including inventory features, promotional campaigns, weekly video series, dealership events, and branded content.

Design graphics and visual assets for social media, including promotional posts, stories, reels, event graphics, and other digital marketing materials while maintaining brand standards.

Capture high-quality photography of dealership inventory, employees, customer events, and dealership facilities for use across digital marketing platforms.

Edit and optimize photos and creative assets for social media, websites, and other digital channels.

Develop creative content calendars that align with marketing campaigns, promotions, and seasonal initiatives.

Monitor social media trends and recommend new content ideas, formats, and best practices to maximize engagement.

Qualifications

3 to 5 years professional experience in digital marketing, social media management, content creation, or a related role.

Knowledge of SEO fundamentals and digital marketing analytics.

Strong knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging social media platforms.

Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, Illustrator, and Lightroom (After Effects experience is a plus).

Experience creating engaging video, graphic, and photographic content for digital platforms.

Creative mindset with exceptional attention to detail.

Experience in the automotive industry is preferred but not required.

We offer competitive salary and great benefits packages, including

Medical, Dental and Vision Insurance

Short and long-term disability

Company-paid Life Insurance

401k with Company contribution

Pet Insurance

Paid Vacation, Personal Leave and holidays

Customer and Recruitment Referral bonus Programs

Career Advancement Opportunities

Employee Discounts on sales, parts and service

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