Senior Digital Marketing Manager

Senior Digital Marketing Manager (Full-Funnel Growth)

Remote (U.S.) | Occasional Travel to Dallas, TX
Drive Growth. Own the Funnel. Scale Customer Acquisition.

We're seeking a

Senior Digital Marketing Manager

to lead and scale customer acquisition, conversion, and retention across a rapidly growing consumer subscription business.

This is not a traditional digital marketing role focused on a single channel. You'll own the entire growth engine-from paid social and lifecycle marketing to audience strategy, attribution, and performance optimization.

If you're a data-driven growth marketer who thrives at the intersection of analytics, creative strategy, and customer acquisition, we'd love to hear from you.
What You'll Own
Full-Funnel Growth Strategy
Develop and execute acquisition, conversion, and retention strategies across the customer lifecycle
Identify and scale new growth opportunities across paid, owned, and partner channels
Drive measurable improvements in customer acquisition and revenue growth
Paid Social & Customer Acquisition
Lead performance across Meta, Instagram, YouTube, and emerging paid social platforms
Scale acquisition campaigns while improving conversion efficiency and ROI
Partner with creative teams to develop high-performing ad concepts and messaging
First-Party Data & Marketing Automation
Leverage first-party customer data to improve targeting, segmentation, and campaign performance
Build and activate audience segments using HubSpot Marketing Hub or similar platforms
Develop lifecycle marketing programs that increase engagement, conversion, and retention
Affiliate & Partnership Marketing
Manage and expand affiliate, referral, and partnership channels
Evaluate channel performance and optimize for profitable growth
Measurement & Analytics
Own budget allocation, forecasting, CAC management, and performance reporting
Evaluate attribution models, incrementality, and channel effectiveness
Use data to identify opportunities and drive strategic decision-making
What We're Looking For
Required Qualifications
6-10+ years of experience in growth, performance, acquisition, or digital marketing
Proven success scaling customer acquisition while improving conversion performance
Strong experience managing paid social campaigns across Meta, Instagram, YouTube, and similar platforms
Hands-on experience with HubSpot Marketing Hub or comparable marketing automation platforms
Experience leveraging first-party data for audience segmentation and campaign optimization
Strong understanding of attribution, customer acquisition cost (CAC), conversion metrics, and marketing performance measurement
Experience managing agencies and external marketing partners
Exceptional analytical, strategic, and problem-solving skills
Preferred Experience
Subscription, membership, fintech, credit, financial services, or other regulated industries
Affiliate marketing or partnership channel management
Experience developing user-generated content (UGC) and conversion-focused creative strategies
Exposure to lifecycle marketing, retention, and customer journey optimization
Why This Opportunity?
Own end-to-end growth strategy instead of a single marketing channel
Direct impact on customer acquisition, conversion, and revenue
High visibility with leadership and influence on business growth
Opportunity to build and scale a modern, data-driven marketing engine
Work remotely while collaborating with a talented and growth-focused team
Ideal Candidate

You are equally comfortable discussing customer acquisition costs and attribution models as you are brainstorming new creative concepts and growth campaigns. You understand how to turn customer data into actionable marketing strategies and know how to scale growth without sacrificing efficiency.

If you've successfully grown subscription-based products through paid social, lifecycle marketing, audience segmentation, and data-driven decision-making, we'd love to connect.