Category Strategy Associate Manager

Category Strategy Associate Manager
Software Resources has an immediate job opportunity for a Category Strategy Associate Manager with a major corporation in New York City. 4 days per week on-site, Fridays remote. 6+ month contract Pay Rate: $50 - $52/hr DOE

Job Description
As a strategic entity in the Advertising organization, the Category Strategy team works to ensure Advertising positioned to address our Clients' business needs while meeting the Company's long-term goals. The Category Strategy Associate Manager, Consumer Packaged Goods (Client) and Retail supports the Category Strategy Senior Manager by contributing to Client strategies in these advertising verticals.

Responsibilities
The Category Strategy Associate Manager will work closely with cross-functional teams including research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses, custom analyses, and go to market presentations for the category and category clients. He/She/They will work with the Category Strategy Senior Manager to develop evidence- based narratives that establish and broaden the value proposition of Advertising Sales in the marketplace, with a focus on the key pillars of the Company's value proposition. The Associate Manager will use a variety of syndicated sources to identify within the broad media portfolio the right opportunities for the right audiences to address Clients' goals. The Associate Manager will also be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape to understand the environment in which both Advertising and its clients operate.

Additionally, the Associate Manager will:

Mine syndicated data sources (e.g., MRI, Nielsen, YouGov, AdIntel, SMI, EDO, Pathmatics) for insights as part of cohesive analyses and presentations

Act as a liaison between Category Strategy and Research and Sales to create measurement plans against Client KPIs

Actively contribute to creating an inclusive environment

2-3 years of experience in advertising, media and/or marketing. Experience in the Client and/or Retail categories preferred.

Media experience at an agency or client-side or experience with a sales development/strategy role at a media company

Multi-platform media measurement with a strong background in addressable and data driven solutions

Comfort working in media tools such as Nielsen NPower, Comscore, and social listening among others and consolidating findings in a simple summary

Working knowledge of cross platform attribution vendors to measure brand lift and sales lift

A business-forward, insights-based approach strongly preferred

Out of the box thinker who takes initiative and is able to navigate without constant direction

Excellent written, verbal and interpersonal communication skills

Passion for The Company, its content, and the advertising landscape

Role Responsibilities
The candidate will support Category Strategy, primarily across: Client (Consumer Packaged Goods), Retail, with potential exposure to additional categories beyond those two.

Core Skill Requirements
Technical foundation in media research / measurement

Hands?on experience with:

Comscore (highlighted as critical)

MRI Nielsen (highlighted as critical)

Other syndicated tools (noted as easier to learn)

Strong understanding of:

Media metrics

Methodologies

Measurement terminology

Business & Communication Expectations

The role is **not purely reporting-focused**.

Emphasis on:

Translating data into business?forward narratives

Building insights into recommendations, not just findings

Examples:

Using insights to support RFP responses

Identifying audience segments (e.g., Gen Z) and mapping them to portfolio opportunities

Supporting sales narratives and strategic arguments

Benefits include medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.

#J-18808-Ljbffr