Art Director, Social This role is designed for a creative dynamo with an art direction background who brings strong social content creation skills, lives and breathes social platforms, and has the instinct, taste, and point of view to create work that stands out and disrupts in culture.
Primary Responsibilities (The What) Social Content Creation Captures and produces content in real-time environments (events, shoots, cultural moments)
Demonstrates fluency in social platforms, formats, and best practices (TikTok, Reels, Stories, etc.)
Balances creative craft with speed and agility, adapting content based on performance and feedback
Creative Thought Leadership Uses understanding of client’s business, brand, industry, and target consumers to offer social-first, integrated, multi-channel campaign ideas that meet client business needs
Remains current on marketing, design, technology, social platform, language, and cultural trends, and infuses this knowledge into all creative work
Collaborates effectively with Account and Strategy teams to bring unconventional thinking and innovation to the work
Communication & Storytelling Demonstrates an understanding of how ideas translate into engaging, platform-native content
Writes, presents, and communicates in a polished, articulate and persuasive manner across all mediums, internally and externally
Listens well, building relationships internally and externally through respect, responsiveness, and open dialogue
Demonstrates a basic understanding of the agency’s business model, structure, and offerings and how they come together in service of a client partner’s business needs
Effectively manages internal communications, including explaining creative ideas, setting appropriate expectations, and responding to questions or concerns
Begins to demonstrate skill in leading meetings and delivering formal presentations (client and internal)
Begins to contribute positively to Taylor’s brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications
Concepting Actively participates in creative ideation for social content, digital campaigns, event activations, brand identity systems, print materials, and other campaign elements
Partners effectively with others to uphold diversity of thought, integration, and collaboration across Taylor disciplines
Effectively refines ideas into fully integrated program concepts and platform-native content concepts that drive business impact and deliver against defined objectives
Works on multiple workstreams/programs simultaneously, ensuring that all work fits together as part of the broader strategy and brand identity
Execution / Making Demonstrates accountability and ownership for all creative work on assigned projects, collaborating effectively with cross-functional teams of account/PR, strategy, production, and analytics to develop creative that drives business impact
Concepts and creates social content, including short-form video, static assets, and real-time/reactive content, with an emphasis on speed, relevance, and platform fluency
Self-edits creative/design work in progress, incorporating feedback and direction from senior team members and collaborating with them to evolve and elevate the work
Creates campaign look and feels, storyboards, comps, and other materials for presentations and final execution
May attend shoots, events, edits, etc., actively collaborating with the team to ensure flawless execution
Business Acumen Completes timesheets accurately and in a timely manner
Begins to learn and understand the scoping and budgeting process for assigned projects
Proactively flags and escalates any allocations or work-load issues, collaborating with creative leadership to resolve issues accordingly
People Management May oversee the work of a fellow, beginning to learn and practice effective delegation, training, feedback delivery, recognition, expectation management, and other managerial skills
Demonstrates diversity of thought, and encourages others to do the same
May participate in interviewing and selecting fellows for the agency
Taylor Values (The How) Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others’ ideas and viewpoints
Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better
Minimum Qualifications and Requirements Bachelor’s degree in a related field and/or equivalent education and work experience
3-5 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing
A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media
Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential
Hands‑on experience creating social‑first content (short‑form video, static, real‑time/reactive), with an understanding of platform best practices (TikTok, Instagram, etc.)
Demonstrated ability to concept and make — comfortable moving from idea to execution quickly and independently when needed
Team player who enjoys working with and helping others in a collaborative environment
Must reside in the New York Metro area and be able to commute to our Manhattan office as needed
Compensation $75,000 - $85,000 / year
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In Summary: This role is designed for a creative dynamo with an art direction background who brings strong social content creation skills, lives and breathes social platforms, and has the instinct, taste, and point of view to create work that stands out and disrupts in culture . Primary Responsibilities (The What) Social Content Creation Captures and produces content in real-time environments . Balances creative craft with speed and agility, adapting content based on performance and feedback .
En Español:
Art Director, Social Este papel está diseñado para un dinamo creativo con antecedentes artísticos que aporta fuertes habilidades de creación de contenido social, vive y respira plataformas sociales, y tiene el instinto, gusto y punto de vista para crear trabajo que se destaque e interrumpa en la cultura. Primary Responsibilities (The What) Social Content Creation Captures and produces content in real-time environments (events, shoots, cultural moments) Demostrar fluidez en las redes sociales, formatos y mejores prácticas (TikTok, Reels, Stories, etc.) Equilibra el arte creador con velocidad y agilidad, adaptando contenidos basados en rendimiento y retroalimentación El liderazgo del pensamiento creativo utiliza a los clientes para ofrecer ideas de campaña social primero, integradas y multicanal que satisfagan las necesidades actuales Rytensys sobre lenguaje, tecnología, diseño social e innovación, interactuar externamente con todo tipo de medios de comunicación, así como comprendiendo las estrategias y el conocimientos básicos de sus relaciones comerciales, marca, industria, y al consumidor Comienza a demostrar habilidad para dirigir reuniones y presentar presentaciones formales (cliente e interno) comienza a contribuir positivamente a la presencia de Taylor en los canales sociales, las piezas del liderazgo mental, los estudios de caso y otros contenidos y comunicaciones Concepción participa activamente en una campaña creativa para el contenido social, campañas digitales, actividades de eventos, sistemas de identidad de marca, materiales generales y otros elementos Video de forma corta, activos estáticos y contenido en tiempo real/reactivo, con énfasis en la velocidad, relevancia y fluidez de las plataformas Autoedita los trabajos creativos/diseñados en curso, incorporando retroalimentación y dirección de miembros del equipo senior y colaborando con ellos para evolucionar y elevar el trabajo Crea apariencia de campañas, storyboards, comps y otros materiales para presentaciones y ejecución final Puede asistir a sesiones, eventos, ediciones, etc., colaborar activamente con el equipo para garantizar una ejecución impecable Business Acumen Complete cronogramas de manera precisa y oportuna Comienza a aprender y comprender el proceso de escopo y presupuestario para proyectos asignados De modo proactivo revisa todas las banderas y asignaciones o problemas de carga de trabajo administrativa, Colaborando con liderazgo creativo Para resolver cuestiones abordadas El manejo puede aprovecharse de manera eficiente La gestión empresarial Aprende a supervisar el inicio de una práctica efectiva, la evaluación, la capacitación y la valoración de otras fuentes de conocimiento Evaluabilidad e interconectada por parte de sus compañeros (Centrepreneurship) Experimentos y crea significado en la incertidumbre Pride In Partnership: usa empatía para construir relaciones de confianza y garantizar una comunicación efectiva. Está abierto a otros ideas y puntos de vista Inspirada Innovación: es imaginativa con grandes sueños y metas. Inventa e iterar para dar forma a corazones, mentes y cultura para mejorar las calificaciones mínimas y requisitos Licenciatura en un campo relacionado y/o educación equivalente y experiencia laboral 3-5 años Experiencia laboral como creativo en Relaciones Públicas, Publicidad o Digital/Marketing Social Un pensador conceptual con una cartera excepcional de trabajo que está fresca, en tendencia y demuestra su fuerte pulso sobre la cultura, los consumidores y los medios Experiencia trabajando en una amplia gama de medios, con énfasis en programas integrados a través de prácticas digitales / sociales, impresa y eventos / experiencias Manhattan-completo (prima ejecución rápida del proyecto)