Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud.
Core Job Responsibilities
We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo.
As a Partner Marketing Manager, you will be the driving force behind the marketing strategy for our ecosystem of Value-Added Resellers (VARs), Systems Integrators (SIs), and Technology Partners. Your goal is to turn our partners into a high-performance growth engine by creating key programs, co-branded thought leadership, and scalable demand generation activities.
- Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement.
- Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers.
- Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact.
- Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities.
- Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs.
- Integrate into a Partners Account Based Marketing Strategies for priority and named accounts.
- Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively.
- Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem.
- Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.
Basic Qualifications
- Bachelor’s Degree
- At least 6 years of experience in channel partner and alliances marketing
- At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
- At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
- At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
- At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company
Preferred Qualifications
- Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives
- Knowledge of partner incentive programs like MDF, referral rewards, and performance awards
- Demonstrated ability to successfully take initiatives from 0 to 1
- Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms)
- Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
- Understanding of partner marketing approaches of to, thru, with and for
- Demonstrated experience identifying, measuring and reporting on partner performance success metrics
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary information
Remote (Regardless of Location): $187,300 - $213,700 for Director, Marketing
McLean, VA: $206,000 - $235,100 for Director, Marketing
New York, NY: $224,800 - $256,500 for Director, Marketing
Richmond, VA: $187,300 - $213,700 for Director, Marketing
San Francisco, CA: $224,800 - $256,500 for Director, Marketing
Benefits and compensation
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent to the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state and local laws and regulations regarding criminal background inquiries.
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