Digital Business Development Manager (Onsite)

Digital Business Development Manager
We're hiring a Digital Business Development Manager to join our team in South Bend, IN.

Skills and Qualifications:

U.S. citizen or Green Card only

3-5 years eCommerce or digital account management experience

Strong understanding of conversion funnels, digital metrics, and website optimization

Customer-facing/account management background

Preferred Skills:

Experience with:

Meta (Facebook/Instagram), programmatic campaigns

Google Analytics

Google Ads/AdWords

Google Merchant Center

Adobe Analytics

Trade Desk

Responsibilities:
Strategic Relationship & Growth

Act as a digitally native professional focused on building strong relationships to identify, unlock, and execute mutual goals and opportunities

Bring strategic insights to help drive website conversion

Identify and unlock content opportunities that support the website and conversion ambitions

Serve as an extended arm of the Retail Marketing Manager to execute and deploy Customer Marketing Plan actions

Be the main point of contact for online new initiatives

Customer Experience Alignment

Understand consumer journey stages and ensure digital presence supports each stage

Implement strategies to reduce fallout/drop-off

Optimize taxonomy to reduce friction and optimize consumer journey

Optimize conversion rate by PDP

Operations Management

Ensure timely and accurate processing of POs and inventory oversight

Maintain and optimize product content for increased organic traffic, longer virtual sessions, higher consideration, and conversion

Ensure accurate catalog and taxonomy for better findability

Help ensure PDPs are accurate and up to date with new product launches

Track out of stock situation and optimize the process to reduce it

Provide accurate forecasting for supply and allocation to reduce out-of-stock issues and improve on-shelf availability

Data Partnership, Reporting & Insights

Share monthly reporting with agreed-upon KPIs to drive transparency and accountability

Analyze campaign and operational performance and share findings to inform future strategies

Build upon category trends to enhance product mix, positioning and product development

Create scorecard to monitor business progress and performance

Organize QBR with key stakeholders

The salary range for this position is $85,000 - $100,000.

TM Floyd & Company is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

We offer a generous array of benefits, depending on the length of assignment. We also offer a referral bonus of up to $1,000. Ask us for more details!

TM Floyd & Company participates in E-VERIFY. AAP, EEO

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