Lead Copywriter (Hybrid: Madison, WI)

Job Purpose
This position is responsible for participating in the development of creative strategy and the ownership and execution of simplified and easily digested copy that moves people to action. The role will lead projects and perform tactical work. The role is part of the larger creative team that is accountable for creative strategy development, creative development, and creative operations.

Job Responsibilities

Leads creative development of marketing and communications strategies that align with brand and audience goals.

Develops concepts (design), based upon strategic inputs, that meet defined objectives.

Uses rationale to present creative concepts and can defend work based upon strategy inputs.

Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results.

Leads small scope copy based creative projects from inception to completion.

Leverages an in-depth understanding of product benefits to develop compelling creative that drives action.

Takes complex product information and creates simplified and easily digested (design).

Ensures alignment with brand, product, production, and compliance standards.

Maintains defined standards and voice.

Recruits, mentors, and trains (designers) on brand standards and voice.

Completes and leverages departmental direct response best practices training.

Job Requirements

Bachelor’s degree in Business, Marketing or equivalent work experience. Advanced degree preferred.

7 years of experience in a direct response consumer marketing business or agency environment.

Strong knowledge of creative process in the delivery of marketing materials and programs.

Superior copywriting skills.

Strong command of grammar and punctuation.

Proven ability to collaborate with cross functional teams.

Strong attention to detail.

Base Salary Range
$93,100.00 - $139,700.00

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when life happens, you can focus on what’s most important.

Accommodation request
TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.

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