Digital Editor, Retail Touchpoints

Digital Editor

We're seeking a Digital Editor to join Retail TouchPoints, an online publishing network for retail executives focused on optimizing the customer experience across all channels. This role will help drive timely, relevant content coverage spanning retail strategy, customer experience, ecommerce, store operations, marketing, loyalty, merchandising, and retail technology.
The Digital Editor will have a proven ability to attract, engage, and grow professional audiences through digital platforms, owned channels, social media, newsletters, podcasts, special reports, and other editorial products. With experience covering retail news, you'll contribute to editorial coverage of major retail trends, industry events, and emerging technologies, translating news and market shifts into compelling content across channels.
Working closely with the Editor-in-Chief, you'll execute media strategy, maintain brand voice consistency, and deliver content that informs, engages, and converts. You'll leverage AI tools as a natural part of your workflow — using them to accelerate content production, streamline research, repurpose assets across formats, and increase overall content output without sacrificing quality or voice.
Open to applicants who can work in the New York City, NY office at least 4 days a week.
Key Responsibilities

Write and edit compelling digital special reports, articles, features, and newsletters across digital platforms
Develop copy engineered for audience engagement, click-through, and revenue support
Craft attention-grabbing headlines and social copy optimized for each platform
Integrate AI writing tools to enhance productivity and content quality
Own editorial newsletter production end-to-end: copy, subject lines, CTAs, and cadence
Curate and package content for varied newsletter formats and audience segments
Analyze performance metrics and iterate based on open rates, clicks, and engagement data
Manage production schedules and ensure on-time delivery
Develop and schedule content across LinkedIn, X, Facebook, Instagram, and emerging platforms
Write social copy that drives traffic to owned channels and builds community
Monitor trends and move quickly on timely, relevant opportunities
Engage with audience comments and foster community interaction
Track performance and refine content mix based on what's working
Assist editors with daily content operations and workflow management
Edit and proofread content from staff writers and freelancers
Ensure content meets quality standards, brand guidelines, and SEO best practices
Fact-check articles and verify sources for accuracy
Manage content in CMS and coordinate with production teams
Contribute to editorial calendar planning across digital channels
Pitch story ideas and content concepts aligned with audience interests and business goals
Collaborate with the events team to create promotional and recap content
Work with marketing and sales on content that supports lead generation
Coordinate with freelance contributors on assignments and deadlines
Attend retail industry events when required
Engage directly with retail executives, brand leaders, marketers, merchandisers, store operations professionals, ecommerce teams, and technology decision-makers to identify challenges and surface success stories
Monitor content performance metrics across digital channels
Identify trending topics and audience interests to inform content development
Optimize content for search engines and audience discovery
Support email marketing campaigns and promotional content initiatives
Contribute to strategies that grow audience and increase reader loyalty across platforms
Act as co-host on sponsored led webinars and podcasts
Qualifications

3+ years in media, content marketing, or journalism with demonstrated writing and editing excellence
High proficiency in AP Style
Demonstrated experience owning newsletters and social content, not just contributing to them
Strong on-air presence and presentation skills a plus
Bachelor's degree in digital media, communications, English, marketing, or related field
Strong copywriting and editing skills across digital formats, SEO fundamentals, and familiarity with AI content tools
CMS proficiency, basic analytics interpretation, and comfort managing multiple projects simultaneously
Experience reporting on business news and publicly traded companies required
Knowledge of the retail industry, including customer experience, ecommerce, store operations, marketing, merchandising, loyalty, or retail technology, is preferred
Self-starter with a collaborative mindset and a passion for content that serves both audience and business
About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
Compensation: $70,000 - $78,000
We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.