Digital Media Marketing Manager

Digital Media Marketing Manager

US Auto Trust is one of California's fastest-growing automotive groups, representing a portfolio of world-renowned luxury and performance brands, including Ferrari, Aston Martin, Lamborghini, and Cadillac. We are committed to delivering an exceptional client experience that reflects the exclusivity, heritage, and performance excellence of the brands we represent.
We are seeking a highly analytical, strategic, and creative Digital Media Marketing Manager to join our Corporate Office team. This role is responsible for overseeing the company's digital marketing strategy across all rooftops, managing the corporate website, analyzing marketing performance data, and driving data-informed decisions to improve customer engagement, lead generation, and overall marketing effectiveness.
Key Responsibilities:
Own and manage the corporate website, including content updates, performance optimization, user experience, and lead generation strategy
Develop and execute data-driven digital marketing strategies across all brands and dealership locations
Monitor, analyze, and report on digital performance metrics including website traffic, conversion rates, SEO performance, and campaign ROI
Build dashboards and reports to track KPIs and provide actionable insights to leadership
Manage SEO strategy, keyword optimization, and website content structure to improve search visibility and organic traffic
Oversee paid digital advertising campaigns (Google Ads, Meta, and other platforms), ensuring optimal performance and ROI
Analyze customer journey data to identify trends, opportunities, and areas for improvement
Collaborate with dealership marketing teams to ensure brand consistency and alignment across all digital channels
Manage CRM integration and digital lead flow tracking to improve marketing effectiveness and sales conversion
Develop and optimize email marketing campaigns, segmentation strategies, and automation workflows
Work closely with vendors and third-party agencies to execute digital initiatives and performance tracking
Create and maintain reporting tools for leadership visibility into marketing performance and ROI
Support content development for digital platforms, ensuring alignment with brand standards
Stay current on digital marketing trends, analytics tools, and best practices to continuously improve performance
Perform additional duties as assigned
Education and Experience:
Bachelor's degree in Marketing, Communications, Digital Media, or related field OR 4+ years of relevant digital marketing experience
Automotive or luxury brand experience preferred
Strong portfolio demonstrating digital content creation and campaign execution experience
What We Offer:
Comprehensive Benefits Package (Medical, Dental, Vision)
401(k) Plan with company match
Paid Time Off (Vacation, Sick, Holidays)
Career growth within a luxury automotive group representing iconic global brands
Requirements:
Strong analytical and data interpretation skills with experience in marketing analytics
Advanced knowledge of website management, SEO, and digital performance optimization
Experience with Google Analytics, Google Tag Manager, and reporting dashboards (required)
Experience with Google Ads, Meta Ads Manager, and digital campaign optimization
Strong understanding of CRM systems and lead tracking workflows
Proficiency in Excel, data reporting tools, and performance analysis
Strong communication skills with ability to translate data into actionable business insights
Ability to manage multiple projects across departments and dealership rooftops