Google Ads / Ad Grants Manager (Volunteer)

Role Overview

The Google Ads / Ad Grants Manager is a

specialty volunteer role

responsible for helping The Rescue Crew effectively and compliantly manage its Google Ads account, including participation in the

Google Ad Grants program.
This role focuses on maintaining account health, supporting key organizational goals (adoptions, fostering, volunteering, and fundraising), and ensuring compliance with Google’s nonprofit advertising requirements. This is a behind-the-scenes, systems-oriented role ideal for a volunteer with experience in digital advertising and analytics.
Time Commitment
Approximately

2–4 hours per month
Occasional additional time during:

New campaign launches
Seasonal initiatives (e.g., Give to the Max Day)
Compliance or account review periods

This role is flexible and largely asynchronous.
Key Responsibilities
Google Ads Account Management
Monitor overall account health and performance
Ensure ongoing compliance with

Google Ad Grants policies , including:

Minimum CTR requirements
Keyword quality standards
Proper account structure

Pause or refine underperforming ads and keywords
Review search terms to eliminate irrelevant traffic
Campaign Support
Create, update, or optimize ads supporting:

Dog and cat adoptions
Foster recruitment
Volunteer recruitment
Donation and fundraising campaigns
The PURRfect Match Cat Adoption Center

Align ads with approved landing pages and current organizational priorities
Analytics & Conversion Tracking
Verify that approved conversion actions are functioning correctly (e.g., applications, sign-ups, donations)
Monitor basic performance metrics such as clicks, CTR, and conversions
Flag tracking issues or anomalies to staff leadership
Reporting & Communication
Provide a brief

monthly summary

including:

Overall account health
High-level performance highlights
Recommendations or concerns

Communicate proactively if compliance warnings or issues arise
What This Role Does

Not

Include
To protect organizational systems and data integrity, this role does

not

include:
Website administrative access
Donation platform or CRM access
Content creation outside of ad copy
Independent strategy shifts without alignment
All work is guided by established SOPs and leadership direction.
Required Qualifications
Experience managing

Google Ads , preferably including

Google Ad Grants
Comfort working with data, metrics, and performance optimization
Familiarity with Google Analytics or GA4 (basic understanding required)
Ability to follow established processes and compliance rules
Strong attention to detail and reliability
Preferred (But Not Required)
Experience working with nonprofits or mission-driven organizations
Familiarity with volunteer-based or resource-constrained environments
Understanding of conversion-based advertising (not just impressions or traffic)
Support & Onboarding
The volunteer will receive:
Access to documented

Google Ads SOPs
Clear goals and priority campaigns
Defined escalation points for questions or issues
Ongoing support from The Rescue Crew leadership team
Why This Role Matters
When managed effectively, Google Ads can dramatically increase visibility for animals in need, connect more people to fostering and volunteering, and drive critical donations that make rescue work possible. This role directly supports The Rescue Crew’s mission to save lives and build lasting human-animal connections.