Associate Director, Creator Management

Associate Director, Creator Management

Influential sits at the center of culture and the creator economy. Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide. Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in. At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.
Ready to join us?
Influential is looking for an experienced Associate Director, Creator Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns. The Associate Director works closely with our Client Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.
Responsibilities:
Be accountable for the overall success of Influential's social campaigns
Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
Oversee Influencer "casting", negotiation, contracting and content management across different brand campaigns.
Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
Well versed in the influencer marketing space or strong interest in the industry
Working knowledge of online performance tracking and brand measurement tools
Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
Qualifications:
7+ years of experience working in a digital, advertising, or influencer marketing environment including
Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
Expert negotiating skills and management of six figure Influencer campaign budgets
Established and extensive network of managers/agents or Influencer contacts.
Direct experience with on-site Influencer activations
Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
Working knowledge of online performance tracking and brand measurement tools
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
Strong organizational skills and attention to details, while juggling multiple projects and timelines
Comfortable working in a startup environment, creating organization and processes where none may exist
Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
Bachelor's degree or equivalent experience
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.