Product Manager

Product Manager

Join our dynamic Customer Communications Campaigns team, where you will lead the development and execution of personalized marketing campaigns across web and mobile platforms. Your expertise will bridge business strategy, operational execution, and technical implementation to enhance the customer experience.
Required Skills & Qualifications

Bachelor's degree in Information Technology, Engineering, Business Administration and Management, Finance, Mathematics, Economics, Statistics, or related field
4 years of experience in Product Management or Engineering within Financial Services or Tech Industry
Hands-on experience with Adobe Target, including A/B testing, multivariate testing, and personalization
Familiarity with Adobe Analytics for campaign tracking and reporting
Strong understanding of segmentation, targeting, and personalization strategies
Experience working in Agile/Scrum environments
Excellent communication skills to translate technical concepts for non-technical stakeholders
Strong organizational skills to manage multiple campaigns simultaneously
Day-to-Day Responsibilities

Lead a team of developers in building and managing campaigns in Adobe Target
Partner with campaign operations and key stakeholders to launch new marketing initiatives
Collaborate with analytics and personalization teams for accurate integration of data and targeting logic
Manage the campaign delivery backlog, prioritization, and launch schedule
Translate business requirements into actionable user stories with acceptance criteria
Interact and collaborate with stakeholders on key product considerations
Build a culture of accountability and ownership within the product team
Establish Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs)
Actively manage and escalate risks and customer-impacting issues
Maintain a continuous improvement mindset to refine processes and workflows
Company Benefits & Culture

Inclusive and diverse work environment
Opportunities for professional growth and development
Supportive team culture that values collaboration and innovation