Growth Marketing Manager

Growth Marketing Manager

We're hiring our first dedicated Growth Marketing Manager to work directly alongside our founding team. You'll own paid acquisition, lifecycle marketing, and conversion optimization across both sides of our marketplace

buyers and sellers.
This is a hands-on role. You will be in Meta Business Suite, Google Ads, Klaviyo, and Google Analytics every day. You own paid and lifecycle channels end-to-end, including the creative generation lifecycle for social, from UGC and influencer partnerships through rapid test-and-iterate cycles.
We're in active experimentation mode. This role is the right fit if you want to come in with a clear thesis and playbook from prior wins, design tests, read results, and decide what's next.
What You'll Own
Paid acquisition strategy and execution across Meta and Google, hands-on in-platform
Creator-led advertising on Meta, including sourcing UGC creators and influencer partners, briefing creative, and running test-and-iterate cycles
Lifecycle and email marketing in Klaviyo: flows, campaigns, segmentation, performance
Conversion rate optimization recommendations across the funnel, from ad click to purchase
SEO/AEO strategy as AI-driven search becomes a primary discovery channel
Performance reporting and experimentation roadmap

hypothesis generation, test design, reading results, deciding what's next
Cross-channel attribution and budget allocation
What You Bring
3-5 years of hands-on growth marketing experience at a consumer product, DTC, or marketplace brand
A proven playbook for successful paid campaigns across Meta and Google, with specific examples of campaigns you've run, what worked, and why
Experience with creator-led advertising on Meta

sourcing UGC, briefing creators, managing influencer partnerships, and iterating creative quickly based on performance data
Direct in-platform experience with Meta Business Suite, Google Ads, Google Analytics, Google Search Console, Google Merchant Center, and Klaviyo
Deep fluency using AI tools like Claude for data analysis, experimentation, and workflow automation to drive performance across growth, marketing, and product
Track record of running experiments end-to-end: hypothesis, test design, analysis
Strong writing

can hold the brand voice line in emails, ad copy, and landing pages
Comfort with ambiguity, scrappiness, and ownership
Requirements:
2+ years of work experience with Facebook Ads
2+ years of work experience with Google Ads
Who You Are
You want to be hands-on, not just strategize
You're excited to be a right-hand partner to a founder, not just execute tasks
You care about outcomes, not vanity metrics
You're driven by a high-growth, early-stage environment
You take ownership of the business, not just your scope
You move fast, test often, and own results
Nice to Have
Experience at a marketplace or two-sided platform
AEO and LLM-citation strategy experience
Background in considered-purchase or high-AOV categories
Experience auditing and replacing underperforming agency relationships
Compensation and Benefits
$90,000 - $110,000 base salary + equity
Health and dental insurance
PTO & generous company holidays
Ground-floor opportunity at a fast-growing startup & ability to grow with the company
Onsite in our office, in prime Flatiron, NYC