Marketing Manager

Marketing Manager
Department: Advertising/Marketing

Reports To: President

Job Type: Full-Time

Location: Pulaski, VA

We offer competitive compensation and benefits. Pay is based on skill, knowledge and experience.

Overall Responsibility:

Responsible for managing and maintaining BimmerWorld’s creative marketing and advertising programs, including but not limited to branding, digital, social media, photography, video and print mediums.

Initially this role is a team‑of‑one, with the goal of establishing, leading and expanding a Marketing team. The Marketing Manager should be a driving force in BimmerWorld’s creative design as well as customer acquisition and retention strategies.

Physical Requirements: Sitting, standing, bending, lifting

Classification: Exempt

Key Job Duties

Creating compelling and innovative visual marketing materials and posting social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume while expressing BimmerWorld's marketing and advertising objectives

Managing email campaigns sent to BimmerWorld-owned email lists

Managing and directing all BimmerWorld Social Media presence

Involvement in the On‑Boarding and Periodic Update of BimmerWorld Project Cars

Coordinating and capitalizing marketing opportunities with the BimmerWorld Race Team

Marketing assistance for BimmerWorld's sister companies: Lifeline USA & Powerflex USA

Decisions and advice to uphold and increase BimmerWorld's established high‑value brand image

Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and input of relevant departments

Maintaining an organized archive of past, present and future marketing materials

Making merchandising imagery to convey calls to action and promotional goals

Reviewing product instructions and other external documents to assure clear communication of the intended piece and a consistent brand image

Email Campaigns

Sending semi‑monthly / weekly direct email campaigns reflecting the company's promoted monthly offers, specials, and latest newsworthy items

Maintaining circulation, scheduling, and distribution of these emailed campaigns

Working to improve list management and expansion into more targeted audiences within the existing mailing list (currently 3,000 recipients)

Social Media

Operating and posting in an official capacity for BimmerWorld on Facebook, Instagram, YouTube, and other platforms as needed

Finding exciting and noteworthy items to post, attract, and engage followers

Creating highly engaging posts, photos, captions, tags, statuses, etc. to deliver and activate ongoing marketing campaigns

Focusing and prioritizing social media work efforts on the outlets that offer the largest and most beneficial opportunities

Working with existing and new partners to extend our visibility through re‑sharing and cross‑promotion

Project Cars On‑Boarding

Getting official delivery photos and short videos, capture first drive impressions

Providing photography and content materials to Web Team for swift publishing

Making social posts and distributing materials that encourage first‑time and repeat visits to Project Car web site pages and products

Inspiring/advising owners of similar cars on first modifications, routine maintenance, and other product offering tie‑ins

Working with Product Vendors to supply parts or materials for use on new/active Project Cars

Working with the Web Team to onboard new project offerings, suggesting missing items be added to the catalog

Organizing all Project Car content so it is easily found and ready for future uses

Assisting in the direction of BimmerWorld Project Cars to maximize exposure and follow current BMW enthusiast buying trends

Race Team

Increasing the visibility of racing partnerships and stakeholders

Finding added values and synergies between race team and race partners

Opportunity for selective travel with the team to serve as press relations and company correspondent for social media

Acquiring still and video photography at race events for parts‑related marketing campaigns and social media

Marketing Assistance for Sister Companies

Establish new initiatives and provide support toward expanding brand awareness and sales for both North American‑exclusive product lines

Educational Requirements

College degree (Marketing or Media/Design related) and 5+ years of relevant professional experience

Required Skills and Experience

Adept at graphic design, photography, video, and other visual mediums

Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc)

Demonstrates proficiency in writing and creative thinking / messaging

Strong organizational and planning skills

Knowledge of social media platforms and their management

Awareness and ability to stay current with industry and trends

Ability to meet goals

Desired Qualities and Attributes

Excellent oral and communication skills

Professionalism and interpersonal skills

Advanced problem‑solving abilities

Self‑motivated / Goal‑oriented

Strength and mastery of typical business software systems (Office suites, e‑mail, and marketing related software tools)

Experience in HTML, web content, WordPress and other CMS is a plus

Team player who can establish and cultivate a marketing team in the future

BimmerWorld is located in southwestern Virginia — just outside the vibrant college town of Blacksburg, home to Virginia Tech. Pulaski County and the surrounding counties are experiencing economic growth with rising home values and some of the top‑ranked public schools in the state. We’re at the center of a triangle of Charlotte/Spartanburg, the Appalachian Mountains, and Charlottesville, VA. Outdoor recreation and small city life are just a short drive away. Relocation bonuses and assistance available. For more information on our area visit https://www.gotomontva.com/ and http://www.pulaskivatourism.org/.

BimmerWorld is an equal opportunity employer.

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