DIGITAL NEWS CONTENT CREATOR - WFSB

Job Summary
WFSB is looking for a driven, self-starting Digital News Content Creator to join our newsroom team. This is primarily a field-based, short-form video role, but make no mistake, we are looking for a journalist first. We want someone who lives and breathes TikTok, Reels, and YouTube Shorts and brings the same editorial standards and storytelling instincts to digital that we expect in our broadcast newsroom.

The right candidate doesn't wait to be told what to do; they're already out the door, camera in hand, chasing the story. Creativity and innovation are essential to this role. We want someone who is constantly thinking of new ways to tell local stories, experiment with formats, and push our digital presence forward.

The core of this job is developing, shooting, and publishing multiple vertical short-form videos every day, finding viral-worthy local stories, getting out in the field to shoot them, and turning them around quickly for our digital audiences. The ideal candidate can act independently on news tips, confirm information with officials, craft engaging headlines and posts, and support breaking news coverage across platforms. This position will also fill in on weekends, nights, and holidays as needed.

Responsibilities

Develop story ideas with viral and social media potential, you pitch, you produce, you publish

Go out in the field and shoot vertical video optimized for TikTok, Instagram Reels, and YouTube Shorts

Produce and post multiple short-form videos throughout the day, every day

Apply strong journalistic standards, verify facts, confirm information with officials, and report with accuracy and integrity

Bring creativity and innovation to every story, experiment with formats, styles, and approaches to digital storytelling

Identify trending topics and local stories that resonate with digital audiences

Act independently on news tips and confirm information with officials

Craft engaging headlines, captions, and posts that drive views and engagement

Support breaking news coverage across all platformsFill in on weekends, nights, and holidays as needed

Additional Responsibilities

Plan and edit video as assigned for WFSB's various digital platforms

Create custom social media graphics for WFSB's various digital platforms

Cut video from TV newscasts for use in articles on WFSB.com & YouTube

Monitor WFSB programming for compelling video that can be featured on our digital platforms

Communicate and collaborate as part of a team in the newsroom

Post content to social media

Qualifications

A journalist at heart, strong news judgment, editorial integrity, and a commitment to accuracy

Proven ability to shoot and edit vertical video for TikTok, Instagram Reels, and YouTube Shorts

A self-starter mentality, you identify stories, go get them, and post without being asked

Creative and innovative thinker who is always looking for fresh ways to tell stories and engage audiences

High daily output mindset, comfortable producing several short-form videos per day

Knowledge of nonlinear video editing and graphic design specifically for social media platforms

Proficiency with platforms including TikTok, YouTube, Facebook, and Instagram

Ability to edit news stories in various formats for various digital platforms

Strong communication and teamwork skills in a fast-paced newsroom environment

Ability to work independently, verify information, and make sound editorial decisions

Flexibility to work nights, weekends, and holidays as needed

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

WFSB-TV/Gray Media is a drug-free company.

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