Social Media Marketing Intern

Job Details

Level: Entry
Location: Plymouth, MI 48170
Salary Range: $17.50 - $22.00 hourly
Position: Social Media Marketing Intern (Summer 2026)
Job Summary

Assists with various facets of business marketing, with a concentration in branding exposure and penetration. Monitors social media platforms, posts content, and prepares performance reports. Generates product testimonials by engaging with end users. Assists with the creation of technical and supportive product and services documents.
Principal Duties & Responsibilities

40% – Assists with the company’s digital media platforms to include social media and post content.

Provides suggestions to management for improving branding opportunities on social platforms and internal processes, inclusive of campaign ideas, digital/post designs, and caption creation.
Monitors various social media platforms to determine whether added platforms are needed, inclusive of competitive landscape. Identifies and justifies platforms.
Metrics/Analytics performance reporting: creation, review, analyze, present, recommend. Helps gauge success of campaigns.

40% – Engages with end users and direct customers (distributors, OEM) to generate product testimonials.

Testimonials will involve direct interviews. Output may be a combination of, but not exclusive to publishable articles, videos, social posts, promotional materials.
Assists in onboarding publishable content to multiple media/platforms outside social media.

20% – Assists with creation of technical/supportive documents highlighting products and services designed for a broad audience. This can include large-scale campaigns to include, but not limited to, prominent ads, contests, viral content (videos), geo-fencing opportunities, etc.
Performs miscellaneous job related duties as assigned.
Organizational Relationships

Reports to Director, PT Operations & Marketing
Will take direction from Sr. Marketing Communications Specialist as pertains to assigned projects
Educational Experience & Training

Junior or senior year of an undergraduate program in business, marketing, communication, or similar field
Prior industry or technical product experience is preferred
Social media account management
Knowledge

Marketing media standards, specifically with concentration in the social media atmosphere
Business-to-business (B2B) and business-to-business-to-consumer (B2B2C) marketing strategies
Ability to read/measure/report on campaign results
Technical knowledge of engines and equipment is preferred but not required
Demonstrated strength in interviewing techniques
Skills & Abilities

Proficient PC skills in MS Office applications, Canva, and/or Adobe Suite: Illustrator, Photoshop, InDesign
Strong social media marketing and online engagement skills
Excellent verbal and written communication skills
Good organizational skills
Demonstrates professionalism and customer focus
Physical Standards

The employee must be able to access, enter, and retrieve data using a computer. This is primarily a sedentary position in a controlled office environment which requires only occasional reaching, stooping, and lifting of office files, reports or records, typically weighing 5 lbs. or less. Position may partake in onsite photo sessions which could require use of a ladder, although this is anticipated rarely (less than 5%). Some domestic travel is required for various company trade shows, product launches, etc. up to 25% of time.

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