Group Director, Integrated Media Investment New New York, New York

Group Director, Integrated Media Investment
New York, New York

About the Role
As a champion of media investment, the Group Director, Integrated Investment lead is responsible for delivering innovation and excellence in work. You are responsible for overseeing strategic media investments for clients across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic.

Must have proximity to our NY office - we work in a hybrid manner, with an expectation of being in-office 2-3 days a week.

Responsibilities

Bring investment expertise in strategic and tactical planning, uniting across all channels

Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.

Lead budget investment – tactical recommendations and evolutions

Stay up to date on the industry and evolving media landscape across channels

Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. PMP, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams

Central Investment Representation

Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream

Lead cross-channel investment POVs on the marketplace

Lead client and marketplace communications, representing all centers of excellence

Investment Activation

Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.

Manage workflow, communication, and day-to-day account buying accountability and activity

Lead RFPs including ideation, issuance, assessment, and negotiations

Steward buys such as buying platform input, maintenance, budget tracking

Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting

Partnerships

Develop long and short-term strategic partnership plans—includes maintaining working relationships with partners,

Managing joint business plan negotiations, etc. (across Google, Social partners, etc.)

Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc.

Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance.

Develop clear cross-channel priorities and ensure teams work together effectively to achieve them.

Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics

Qualifications

12+ years of media experience, with an emphasis on investment.

A strong media foundation across all channels.

Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients

Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively

Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth

Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities

Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation

Management, negotiation, and implementation of partnership commitments, added value, etc.

Must have proximity to our NY office - we work in a hybrid manner, with an expectation of being in-office 2-3 days a week.

Salary range $150k - 180k. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.

CROSSMEDIA BENEFITS

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).

Open/Flexible PTO with US & UK specific policies

Sponsored healthcare options and agency-wide physical & mental health support

401k with company match (USA), and generous Pension (UK)

Paid sabbatical at significant milestone anniversaries

Generous paid parental leave policy

Life milestone recognition & support

The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)

Cell phone/tech reimbursement

Student Loan payment plan (US)

Learning & Development and training programs

And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority‑owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Equal Employment Opportunity Statement
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).

Continued employment remains on an “at‑will” basis.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (US based candidates).

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