Product Marketing Manager (Hybrid Columbia MD/Boston MA)

Product Marketing Manager, Exposure Management (Hybrid – Columbia MD or Boston MA)
Location: Columbia, MD or Boston, MA (Hybrid)

About Tenable
Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Tenable supports 65% of the Fortune 500, 50% of the Global 2000, and large government agencies. Come be part of our journey!

Applicants must be authorized to work in the U.S. without sponsorship.
We are unable to provide sponsorship for work visas (F1-OPT, H-1B, TN, J-1, etc.).

Your Role
Tenable is seeking a Product Marketing Manager to drive our exposure management capabilities, advancing go‑to‑market strategy, driving adoption, and reinforcing Tenable’s leadership in the exposure management market. The role blends strategic vision with hands‑on execution and requires deep collaboration across product, sales, and marketing.

Key responsibilities include:

Deep understanding of customer needs, buyer motivations, and use cases for exposure management.

Define and evolve clear positioning, messaging, and value narratives that articulate how Tenable’s capabilities reduce risk and provide differentiated value.

Collaborate with product management to influence the product roadmap based on customer insights and market trends.

Oversee the go‑to‑market lifecycle for exposure management capabilities, from use‑case validation to product launches and demand generation.

Engage practitioner and enterprise communities to drive product adoption and advocate for customer needs.

Strategic Contribution

Serve as a technical expert leading thought leadership among partners, customers, events, and media engagements.

Lead new product and solution launches, ensuring successful positioning and go‑to‑market execution.

Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals.

Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go‑to‑market strategies.

Content and Execution

Develop compelling, outcome‑driven demo use cases and sales plays aligned to buyer needs.

Create impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.

Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth.

Community and Collaboration

Engage practitioner and enterprise communities through social channels, in‑product communications, and events to foster advocacy and adoption.

Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go‑to‑market alignment.

Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation.

Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success.

Qualifications

Bachelor’s degree or equivalent work experience.

5+ years of high‑tech product marketing or similar experience.

Strong technical understanding of cybersecurity markets and technologies and ability to translate technical concepts into compelling content.

Proven experience leading product launches and contributing to messaging strategies that drive measurable results.

Demonstrated experience driving adoption and demand for new or emerging capabilities.

Excellent communication skills for technical and executive audiences.

Demonstrated ability to collaborate effectively with globally distributed teams.

Proactive mindset with excellent organizational skills and attention to detail.

Thrives in fast‑paced, collaborative environments where change is the norm.

Self‑starter attitude with an inherent drive to achieve dramatic success.

Travel domestically up to 10% as required.

Able to work in a hybrid/on‑site capacity at our headquarters in Columbia MD or Boston MA.

Preferred

Experience supporting analyst relations and public relations programs.

Compensation
Base pay range: $102,500 – $136,500 USD. Compensation also includes variable components (bonus, commission for sales roles) based on performance.

Benefits include medical, dental, vision, disability and life insurance; 401(k) with company match; employee stock purchase plan; employee referral program; flexible spending accounts; Employee Assistance Program; education assistance; parental leave; paid time off; company‑paid holidays; health and wellness events; and community programs.

Equal Employment Opportunity
We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.

Data Consent Statement
Tenable is committed to protecting the privacy and security of your personal data. This Notice describes how we collect and use your personal data during and after your working relationship with us, in accordance with the General Data Protection Regulation (“GDPR”). Please review the notice. For California Residents: The California Consumer Privacy Act (CCPA) requires Tenable to advise you of certain rights. Please review the notice.

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