Viral Content Marketing Intern

About Hook
Hook is a social music app, which allows its users to interact with music via a variety of artist‑made remixes. To keep users engaged, Hook needs a steady flow of new sounds that users can play with.

About the Role
As a Viral Content Marketing Intern, you’ll help identify and implement viral trends, creator strategies, and content formats that can power music campaigns, artist activations, and Hook’s social growth. You’ll spend your time researching what’s working online, identifying creators and communities, helping execute campaigns, and spotting opportunities before they become mainstream.

Responsibilities

Trend Research & Viral Strategy

Research emerging trends across TikTok, Instagram Reels, and YouTube Shorts

Identify viral content formats, memes, editing styles, sounds, hooks, and storytelling frameworks

Monitor platform behavior and surface ideas that could be adapted for artist and music campaigns

Provide weekly recommendations on trend opportunities for active releases and catalog campaigns

Creator Discovery & Outreach

Research creators, fan pages, niche communities, and tastemakers relevant to music campaigns

Identify creators who would be strong fits for Hook campaigns or platform adoption

Build creator target lists organized by genre, audience, culture, and platform

Social Media Execution

Assist with posting and managing content across Hook's secondary social accounts

Help implement trend‑led content ideas across TikTok, Instagram, and Shorts

Test formats, captions, posting styles, and content angles to drive engagement

Help clip, repurpose, and publish content optimized for short‑form platforms

Music Marketing & Campaign Support

Translate internet trends into ideas for artist and song campaigns

Brainstorm culturally relevant activations around releases, moments, and viral opportunities

Support campaign execution with creator sourcing, research, and trend implementation

Track campaign performance and identify learnings for future activations

Required Qualifications

Extremely online and deeply immersed in TikTok, Instagram Reels, and YouTube culture

Passionate about music, creators, and internet trends

Has a strong instinct for what content performs well and why

Organized and able to quickly identify patterns and opportunities

Comfortable working in a fast‑paced startup environment

Bonus: experience running meme pages, fan pages, creator accounts, or editing short‑form content

What Success Looks Like

Consistently surfaces trend opportunities before they peak

Helps bring high‑potential creators into Hook campaigns

Contributes ideas that lead to measurable engagement or viral moments

Helps make Hook feel culturally relevant, native, and ahead of trends online

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