#3463 Product Marketing Manager/ Sr. Product Marketing Manager-Autoimmunity 5F26

#3463 Product Marketing Manager / Sr. Product Marketing Manager – Autoimmunity
Location: Southeast or Hybrid (East Coast)

Required Experience
5–10+ years in diagnostics, strong exposure to autoimmune, Elisa/IFA testing preferred.

Required Education
Bachelor’s degree in Life Sciences or related field; MBA preferred.

Job Description
A global leader in specialty diagnostics is seeking a Product Marketing Manager / Sr. Product Marketing Manager to support its autoimmune disease portfolio. The position could be based in their Southeast office, or work on a hybrid basis from an East Coast location. The company delivers advanced diagnostic solutions that enable clinical laboratories to detect and monitor autoimmune disorders through highly sensitive and automated Elisa/IFA testing platforms. With a strong foundation in protein analysis and antibody detection technologies, the organization is expanding its autoimmune testing menu and market presence across North America. This role is a downstream product marketing position focused on driving growth, utilization, and competitive positioning within the autoimmune diagnostics segment. The Product Marketing Manager / Sr. Product Marketing Manager – Autoimmunity will lead marketing strategy and execution for autoimmune assays and related solutions, ensuring strong market adoption and sustained revenue growth. This individual will play a key role in aligning clinical value with commercial strategy while supporting both direct and indirect sales channels.

Key Duties, Activities and Responsibilities

Product Strategy & Lifecycle Management: Develop and implement marketing plans for autoimmune Elisa/IFA assay portfolio; manage product lifecycle including new product introduction, optimization, and rationalization; support global teams with U.S. market insights and clinical requirements.

Market Insight & Competitive Positioning: Conduct in-depth market research on autoimmune diagnostics trends and competitors; develop differentiated value propositions based on clinical performance and workflow efficiency; monitor regulatory, reimbursement, and healthcare trends impacting the segment.

Commercial & Marketing Execution: Lead downstream product launches and promotional campaigns; develop marketing collateral, digital content, and educational materials; support pricing strategies and profitability optimization.

Customer Engagement & KOL Development: Build relationships with rheumatologists, immunologists, and lab leaders; leverage KOL insights to refine product positioning and messaging; support clinical education initiatives and scientific engagement.

Sales Support & Training: Develop and deliver training programs for sales teams and distributors; create sales tools, competitive intelligence, and customer‑facing materials; partner with field teams to drive adoption and utilization.

Other requirements: Bachelor’s degree in Life Sciences or related field; MBA preferred; 5–10+ years in diagnostics with strong exposure to autoimmune; experience in downstream marketing, product launches, and portfolio management; strong analytical, communication, cross‑functional leadership skills; ability to travel up to 25–30%.

Location
GRN West Palm Beach
9897 Lake Worth Road, Suite 202
Lake Worth, FL 33467 USA

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