Product Marketing Manager - PLG/SMB/D2C

Location:

New York City (Hybrid)

Compensation:

$150,000–$170,000 Base + Equity

The Opportunity
We're partnering with a fast-growing, venture-backed SaaS company that's helping thousands of entrepreneurs, creators, coaches, educators and online businesses build recurring revenue streams.

The business sits at the intersection of AI, community, education and commerce, and has built a highly differentiated platform that's already supporting thousands of customers worldwide.

Following strong product adoption and continued investment in AI, the company is now looking for its first dedicated marketing leader to help shape the next phase of growth.

This is not a traditional Head of Growth role.

Nor is it a traditional Product Marketing role.

Instead, we're looking for someone who can sit between Product, Marketing and Growth, turning customer insight into compelling narratives, launches, content and campaigns that drive awareness, acquisition and adoption.

What You'll Own

Develop and refine the company's positioning, messaging and narrative

Own the go-to-market strategy for major product and feature launches

Create repeatable launch processes that drive awareness, adoption and engagement

Build customer stories, case studies and success narratives that fuel growth

Drive content strategy across SEO, AEO and AI-native discovery channels

Partner with founders, product and engineering teams to translate innovation into market impact

Help define growth strategy across paid, organic, influencer and partnership channels

Work closely with external agencies and contractors to execute campaigns

Identify new growth opportunities and scale what works

About You

Product Marketing experience within a PLG, self-serve or SMB SaaS environment

Experience bringing products, features or new initiatives to market

Strong storytelling, positioning and messaging capabilities

Comfortable translating customer insights into commercial outcomes

Strong understanding of customer acquisition and growth fundamentals

Experience working closely with Product and Engineering teams

Able to operate strategically whilst remaining hands‑on

Naturally curious, analytical and commercially minded

Comfortable using AI tools as part of your day‑to‑day workflow

Particularly Relevant Backgrounds
We'd be especially interested in speaking with people who have experience in:

Creator Economy Platforms

Community Platforms

Self‑Serve SaaS

SMB SaaS

Subscription Businesses

Consumer Technology

Why This Role?

Opportunity to own and shape the marketing function at a pivotal growth stage

Direct access to founders and leadership team

High product velocity with frequent launches and innovation

Strong product‑market fit and an engaged customer base

Significant influence over company strategy and growth direction

Equity opportunity with meaningful upside

If you're a product marketer who loves growth, storytelling, launches and building category‑defining businesses, we'd love to hear from you.

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