Posted 1 day ago Dallas, USA On-site Texas Capital Product Marketing Manager – B

Why Here?
Texas Capital is built to help businesses and their leaders. Their depth of knowledge and expertise allows them to bring the best of the big firms at a scale that works for clients, with highly experienced bankers who truly invest in people’s success. The company builds long-lasting relationships and was recently named Best Regional Bank in 2024 by Bankrate. This role sits within the Bask Bank team which supports their digital banking platform.

What Will You Do?
As a Product Marketing Manager – Bask Bank at Texas Capital, you will define and maintain positioning, value proposition, and messaging frameworks for the digital banking platform. You will develop go-to-market strategies and campaigns that drive acquisition, engagement, and retention while coordinating across product, digital, and analytics teams. Additionally, you will apply data-driven approaches including A/B testing and funnel optimization to measure effectiveness and translate insights into clear recommendations.

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