Brand Activator - Plano Texas

Job Information
Location: On‑site Texas – Plano, Frisco, Fort Worth, Dallas and surrounding areas

Employment Type: Part‑time

Hourly Rate: $25/hour

Job Summary
The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off‑premise (grocery) store events across TX. This part‑time, consumer‑facing role combines brand storytelling, shopper engagement, and real‑time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

Core Responsibilities

Connect with shoppers about their adult beverage interests in a friendly, approachable way.

Tell brand stories about the adult beverage products you represent at the grocery store.

Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.

Encourage purchase intent through confident, knowledgeable recommendations.

Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.

Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.

Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Capture and log accurate sampling data using the HSP App and Portal.

Submit event recaps the same day as each shift to ensure timely client reporting.

Use mobile tools and apps to track and report event performance in real time.

Required Qualifications

Valid alcohol service certification as required by state law (e.g., TABC).

Ability to confidently engage with consumers and communicate effectively in public settings.

Reliable transportation and ability to travel to assigned event locations.

Availability to work evenings, weekends, and scheduled shifts as needed.

Basic comfort with technology (e.g., mobile apps) for data logging, reporting, and printing.

Preferred Qualifications

Previous experience in sales, brand ambassador, or promotional marketing roles.

Experience working in retail, hospitality, or customer‑facing environments.

Familiarity with beverage/alcohol brands and sampling events.

Proven ability to meet or exceed sales or engagement goals.

Experience using mobile apps or platforms for reporting and data entry.

Strong product knowledge or ability to quickly learn and represent new brands confidently.

Physical Requirements
This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.

Benefits & Perks

Bi‑weekly pay

Performance bonus

Flexible shift scheduling

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