Viral Content Marketing Intern

help us build a platform for the next generation of music listening, content creators, and fans.
Life at Hook
jobs with benefits
Be part of a mission-led vision, and build your career with inspiring, talented people. We celebrate diversity, equity, and inclusion, and are committed to providing equal employment opportunities, regardless of race, gender, ethnicity, sexual orientation, or background.

We're a team of problem-solvers and builders who love the idea of creating the future of music and creativity.

Paid medical, dental, and vision insurance

Equity incentives

Unlimited PTO & all national holidays

Generous parental leave

TriBeCa, NYC Office (Hybrid Schedule)

Opportunity to represent Hook at industry events and concerts.

Open roles

Let's rock!
Viral Content Marketing Intern
Full time

Location Type
Remote

Department
Marketing

About Hook:

Hook is a social music app, which allows its users to interact with music via a variety of artist-made remixes. To keep users engaged, Hook needs a steady flow of new sounds that users can play with. The music expressions intern will work directly with producers and engineers on the Hook team to ensure this steady stream. This intern will be responsible for working with producers to translate musical ideas into remixes. They will also contribute to testing and development of tools to automatically perform this translation. Finally, they will ensure that user experiences expressing themselves through music are seamless.

About the Role:

As a Viral Content Marketing Intern, you’ll help identify and implement viral trends, creator strategies, and content formats that can power music campaigns, artist activations, and Hook’s social growth.

You’ll spend your time researching what’s working online, identifying creators and communities, helping execute campaigns, and spotting opportunities before they become mainstream.

Responsibilities:

Trend Research & Viral Strategy

Research emerging trends across TikTok, Instagram Reels, and YouTube Shorts

Identify viral content formats, memes, editing styles, sounds, hooks, and storytelling frameworks

Monitor platform behavior and surface ideas that could be adapted for artist and music campaigns

Provide weekly recommendations on trend opportunities for active releases and catalog campaigns

Research creators, fan pages, niche communities, and tastemakers relevant to music campaigns

Identify creators who would be strong fits for Hook campaigns or platform adoption

Build creator target lists organized by genre, audience, culture, and platform

Social Media Execution

Assist with posting and managing content across Hook's secondary social accounts

Help implement trend-led content ideas across TikTok, Instagram, and Shorts

Test formats, captions, posting styles, and content angles to drive engagement

Help clip, repurpose, and publish content optimized for short-form platforms

Music Marketing & Campaign Support

Translate internet trends into ideas for artist and song campaigns

Brainstorm culturally relevant activations around releases, moments, and viral opportunities

Support campaign execution with creator sourcing, research, and trend implementation

Track campaign performance and identify learnings for future activations

Required Qualifications

Extremely online and deeply immersed in TikTok, Instagram Reels, and YouTube culture

Passionate about music, creators, and internet trends

Has a strong instinct for what content performs well and why

Organized and able to quickly identify patterns and opportunities

Comfortable working in a fast-paced startup environment

Bonus: experience running meme pages, fan pages, creator accounts, or editing short-form content

What Success Looks Like

Consistently surfaces trend opportunities before they peak

Helps bring high-potential creators into Hook campaigns

Contributes ideas that lead to measurable engagement or viral moments

Helps make Hook feel culturally relevant, native, and ahead of trends online

not seeing your dream role?
We'd still love to hear from you.

Drop us a line at careers@hookmusic.com

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