Brand Advocate

About Strategic Group
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

Brand Advocate
The Brand Advocate is the frontline face of the Gallo Spirits brands in the on-premises channel. They will engage consumers, entice trial, persuade objectors and create excitement. In many cases, the Brand Advocate will employ improvisational acting tools to effectively reach their target.

Responsibilities

Train account staff and set‑up as outlined in the program materials

Perform the mechanics of tastings, promotions and events as trained

Represent the brand(s) as outlined in the program or event training

Deliver key facts, brand messages and script as outlined in the program training

Engage consumers to favor the brand(s) featured during the activation

Accept POSM materials for activations, log inventory and arrive at activation with all materials

Pass training exams in order to activate events

Attributes

Sociable

Funny

Able to improvise

Intelligent

Confident

Kind

Self‑aware

Creative

Charismatic

Qualifications

Ability to speak intelligently and professionally deliver key facts and brand messaging as outlined in the program training

Ability to work independently and be responsible, enthusiastic, proactive and self‑motivate

Applicant must be of legal age to serve alcohol

Must be available to work a flexible schedule including nights and weekends

Sales experience is a plus

Prior agency experience is a plus

Upcoming Event Activity

Baby Bro's Pizza (Desmadre)

– 6/21/2026 12pm‑2pm – 217 Pine Ave, Long Beach, CA 90802

Jimmy E's

– 6/21/2026 12‑2pm – 2951 Cherry Ave, Signal Hill, CA 90755

Standard Station

– 6/21/2026 12‑2pm – 226 Standard St, El Segundo, CA 90245

Baby Bro's Pizza (Desmadre)

– 6/25/2026 7‑9pm – 217 Pine Ave, Long Beach, CA 90802

Standard Station

– 6/25/2026 7‑9pm – 226 Standard St, El Segundo, CA 90245

Reporting Relationship and Evaluation
Reports directly to and is evaluated by the company’s Activation Specialist.

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