Digital Content Producer

Principal Duties & Responsibilities

Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always be on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer‑term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
Promote and distribute news content on social media platforms and through other audience engagement tools
Monitor scanners, wires, news releases, emails, and social media for story leads
Plan and produce live or recorded digital‑exclusive content (e.g., interviews, explainers, behind‑the‑scenes)
Assist with development, planning, and follow‑up of news stories for all platforms
Keep the newsroom informed of breaking news and developing stories throughout the day
Answer phones, vet story tips, and maintain daily news logs
Flexibility to perform duties and other tasks as assigned
Specialized Knowledge, Skills, and Abilities

2 years of experience in digital content and journalism
Clever headline writer that gets readers to click
Strong multi‑tasking abilities
Organized, technical problem solver and quick decision maker
Capable of researching, interviewing and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Strong editorial judgment and ability to identify compelling, audience‑focused stories
Excellent organizational and multitasking skills
Ability to make quick decisions and remain calm under pressure
Comfortable taking a leadership role while collaborating across teams
Strong communicator; outstanding verbal and written communication skills
Flexible and able to adapt to a fast‑paced, evolving news environment
Willing to work flexible hours, including weekends, holidays, and overnights as needed
Education and Experience

Bachelor’s Degree in Communication/Journalism or equivalent experience may substitute + 2 (two) years’ experience in television broadcast/production and/or producing content for digital sites
Familiarity with the Portland region is a plus
Understanding of multi‑platform news strategies, audience engagement trends
Training and Equipment

Utilize state‑of‑the‑art television technology; MS Outlook, E‑mail, TEAMS.
Work Environment and Physical Requirements

High‑stress environment with deadline pressures and the demands of breaking news, which can happen at any time
Position requires day‑to‑day multi‑tasking, with frequent change in direction and priority
Must be willing and able to work weekends (Saturdays and Sundays), as well as any and all shifts including overnights/early mornings, nights, and holidays as necessary
The employee must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face‑to‑face discussions with individuals or groups, make decisions without supervision, and work near others in environmentally controlled indoor conditions
Repetitive movements such as typing, scrolling, writing, phone use, and reading are required; work may be conducted in extremely bright or inadequate lighting conditions
This position is subject to a collective bargaining agreement with the National Association of Broadcast Employees and Technicians (NABET) and subject to union dues and fees
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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